response magazine logo

Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  
Response Magazine > DRMA



DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


blank Article
Tempur-Pedic Trademark Complaint Still Alive in Lanham Act Case   8 Jan, 2013

As regular readers of the DRMA Voice are by now likely aware, it is easier to assert a claim under...More>>

blank Article
America’s Kids Get More ‘Privacy’ for Christmas   8 Jan, 2013

Children found something in their stockings this Christmas they probably hadn’t asked for and...More>>

blank Article
‘Gift With Purchase’ Offers Are No Child’s Play   8 Jan, 2013

One of the most common and effective incentives used by DR marketers is a gift with purchase. While...More>>

blank Article
Return One, Keep One for Free   8 Jan, 2013

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...More>>

blank Article
DRMA Spotlight: They’re All the Buzz   1 Jan, 2013

When it comes to servicing clients, we hold ourselves to the ‘Nordstrom’ standard,” says Adam...More>>

File
But Wait, There's More January 2013   1 Jan, 2013

But Wait, There's More January 2013More>>

blank Article
FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz   4 Dec, 2012

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no...More>>

blank Article
SENSA Settles Another False Advertising Lawsuit   4 Dec, 2012

Intelligent Beauty Inc., makers of the SENSA “sprinkle diet” have agreed to a settlement with...More>>

blank Article
NuWave Over-Cooks IP Lawsuit vs. Super Wave   4 Dec, 2012

A recent United States District Court decision in a lawsuit brought by Hearthware against E. Mishan...More>>

blank Article
Is Facebook Unfairly Marketing Minors?   4 Dec, 2012

Advertisers who promote goods and services that appeal to children need to be aware that, although...More>>





©2013 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals