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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers

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What Is The DRMA?   7 Jun, 2011

What Is The DRMA?More>>

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Pay Phony Product Reviewers First, Then Pay FTC Later   6 Jun, 2011

Advertisers now can know with confidence there is a costly toll to pay to the Federal Trade...More>>

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Keeping Track of 'Do Not Track'   6 Jun, 2011

It's easy to lose track of the "Do Not Track" debate, given the barrage of legislative activity on...More>>

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FTC Brings First Action Against Text Message SPAM   6 Jun, 2011

As direct response marketers begin to experiment with mobile marketing, they should be mindful of...More>>

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New Dietary Ingredient Guidance Set to Transform the U.S. Supplement Industry   6 Jun, 2011

This summer, the Food and Drug Administration (FDA) is expected to issue its much-anticipated "new...More>>

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Dot Com Disclosures Redux   6 Jun, 2011

These days, everyone sells products from their websites, but how many websites would pass muster...More>>

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DRMA Spotlight: Going for Gold   1 Jun, 2011

Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency...More>>

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California High Court to Retailers: 'No Trespassing' in 90210   10 May, 2011

Other than perhaps the last time you watched "90210" (if ever), when did you last think your ZIP...More>>

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What's in a Name? How to Pick a Good Product Name   9 May, 2011

Picking a good name is extremely important. If you pick one the public doesn't like, your product...More>>

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Telemarketers Beware: The EBR Exemption Is Narrower Than You Think   9 May, 2011

Direct response marketers are continually looking for ways to take advantage of the Existing...More>>

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