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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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The Key Elements of an Endorsement Agreement   11 Jul, 2011

The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in...More>>

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Say Hello to America's New Consumer Financial Cop   11 Jul, 2011

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day,...More>>

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Finally, Some Good News on the Class Action Front   11 Jul, 2011

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...More>>

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FTC Takes Aim at Consumer Testimonialists   11 Jul, 2011

On May 13, the Federal Trade Commission (FTC) and the Colorado Attorney General filed a joint...More>>

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Historic Change to Domain Name System has Broad Implications for Brands   11 Jul, 2011

The organization that governs the Web's Domain Name System, ICANN, voted recently to launch the...More>>

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Summer Bash- July 2011   30 Jun, 2011

Last year’s event was a huge success for attendees of the Summer Bash at the Shady Canyon Country...More>>

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Response Expo- May 2012   30 Jun, 2011

Response Expo is the premier event for the direct response industry. From the Opening Night Party,...More>>

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Chicago Reception- March 2012   29 Jun, 2011

The Chicago Networking Party is thrown during the International Home and House wares Show in March...More>>

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Winter Bash- December 2011    28 Jun, 2011

Join us for the second-annual Winter Bash in NYC! Meet up at this sponsored event in the offices of...More>>

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DRMA News June 2011   9 Jun, 2011

DRMA News June 2011More>>





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