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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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FTC Brings First Health-Related Mobile Apps Cases   4 Oct, 2011

The Federal Trade Commission (FTC) has expanded its look into the mobile application marketplace...More>>

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Text Sweepstakes Settlement Illustrates Best Practices but Answers Few Questions    4 Oct, 2011

The recent settlement of three California consumer class actions sheds light on several issues that...More>>

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Comparing FTC Treatment of Small Businesses vs. Large Corporations   4 Oct, 2011

Ever wonder whether the little guy fares better than a large, well-known corporation as a Federal...More>>

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National Online Privacy Law a 'When,' Not an 'If'   4 Oct, 2011

Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to...More>>

DRMA Marketer of the Year Article
Marketer of the Year: Hearthware Cooks Up a Big Victory    1 Oct, 2011

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance...More>>

General Info
DRMA 2011 Marketer of the Year Intro Video   19 Sep, 2011

DRMA 2011 Marketer of the Year Intro VideoMore>>

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FTC Brings First Mobile Apps Case   8 Sep, 2011

The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....More>>

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'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges   8 Sep, 2011

A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is...More>>

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Safe Harbors Under the Children's Online Privacy Protection Rule   8 Sep, 2011

Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...More>>

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FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril   8 Sep, 2011

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>>





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