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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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To Tweet or Not to Tweet? That Is the Question   2 Aug, 2011

Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>

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Field Reports - August 2011 Issue   1 Aug, 2011

Field Reports - August 2011 IssueMore>>

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DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   1 Aug, 2011

When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>>

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DRMA News - August Issue 2011   1 Aug, 2011

DRMA News - August Issue 2011More>>

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Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies   1 Aug, 2011

The war against counterfeiting is a global one, and nothing makes the point more clearly than the...More>>

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FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters   1 Aug, 2011

What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...More>>

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FTC Now Demands 'Unconditional Surrender' in Settlements   1 Aug, 2011

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have...More>>

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Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity   1 Aug, 2011

Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...More>>

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2011 DRMA MOY Nominee- BJ Global Direct, Inc.   29 Jul, 2011

Based in Irvine California, BJ Global Direct specializes in taking an idea from its inception to...More>>

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2011 DRMA MOY Nominee- FitnessIQ   27 Jul, 2011

California based health and fitness company dedicated to bringing innovative, practical and...More>>





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