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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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2011 DRMA MOY Nominee - Time Life   26 Jul, 2011

Time Life is one of the world's pre-eminent creators and direct marketers of unique music and...More>>

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2011 DRMA MOY Nominee - Hampton Direct, Inc.   26 Jul, 2011

Hampton Direct is a leader in the industry marketing some of the world’s most successful consumer...More>>

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2011 DRMA MOY Nominee - Your Baby Can, LLC.    26 Jul, 2011

Your Baby Can's mission is to give children the tools early in life for effective communication,...More>>

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2011 DRMA MOY Nominee - Sensa Products, LLC   26 Jul, 2011

It's weight-loss made simple.More>>

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DRMA Incentive Program   13 Jul, 2011

All DRMA members are eligible to participate in the DRMA Incentive Program. Expand your, and the...More>>

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The Key Elements of an Endorsement Agreement   11 Jul, 2011

The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in...More>>

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Say Hello to America's New Consumer Financial Cop   11 Jul, 2011

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day,...More>>

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Finally, Some Good News on the Class Action Front   11 Jul, 2011

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...More>>

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FTC Takes Aim at Consumer Testimonialists   11 Jul, 2011

On May 13, the Federal Trade Commission (FTC) and the Colorado Attorney General filed a joint...More>>

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Historic Change to Domain Name System has Broad Implications for Brands   11 Jul, 2011

The organization that governs the Web's Domain Name System, ICANN, voted recently to launch the...More>>





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