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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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FTC Proposes Amendments to the Mail Order Rule   8 Nov, 2011

The Federal Trade Commission (FTC) has proposed several new amendments to the Mail and Telephone...More>>

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Consumer Groups Take Aim at Immersive Teen Advertising   8 Nov, 2011

On Oct. 19, the Center for Digital Democracy, Consumer Action, Consumer Watchdog and the Praxis...More>>

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Are There Adequate Disclosures on Your Website?   8 Nov, 2011

The Federal Trade Commission (FTC) recently won a motion for preliminary injunction against...More>>

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DRMA Spotlight: ‘Building Brand’ the Right Way   1 Nov, 2011

DRMA Spotlight: ‘Building Brand’ the Right Way with Doug GarnettMore>>

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DRMA News — November 2011   1 Nov, 2011

DRMA News — November 2011More>>

General Info
DRMA Renewal Membership Form   20 Oct, 2011

DRMA Renewal Membership FormMore>>

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Judge Agrees: Customer Dissatisfaction Does Not Equal False Advertising   4 Oct, 2011

In a well-reasoned decision that should please advertisers everywhere, a federal district court...More>>

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FTC Brings First Health-Related Mobile Apps Cases   4 Oct, 2011

The Federal Trade Commission (FTC) has expanded its look into the mobile application marketplace...More>>

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Text Sweepstakes Settlement Illustrates Best Practices but Answers Few Questions    4 Oct, 2011

The recent settlement of three California consumer class actions sheds light on several issues that...More>>

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Comparing FTC Treatment of Small Businesses vs. Large Corporations   4 Oct, 2011

Ever wonder whether the little guy fares better than a large, well-known corporation as a Federal...More>>





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