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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Cannella Goes a Long Way Toward DR Success   1 Apr, 2012

BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve...More>>

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FTC Orders Super-Policing of Affiliates   6 Mar, 2012

The Federal Trade Commission (FTC) continues to define the scope of online affiliate monitoring...More>>

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FTC Loses Contempt Action Against Garden of Life   6 Mar, 2012

The Federal Trade Commission (FTC) suffered a striking loss in its efforts to hold Garden of Life,...More>>

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Recent News Demonstrates Robocalling Is on Regulators' Radar   6 Mar, 2012

On Feb. 15, the Federal Communications Commission (FCC) approved significant changes to its rules...More>>

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Nutella Case Speaks to Limits on Scope of Class Actions   6 Mar, 2012

As noted in the December 2011 issue of the DRMA Voice, the marketer of Nutella recently succeeded...More>>

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DRMA Spotlights Thane International: The Reign of Thane   1 Mar, 2012

As one of the largest direct response companies in the world, Thane boasts a unique business model...More>>

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DRMA Spotlight Thane International   1 Mar, 2012

DRMA Spotlight video of Thane InternationalMore>>

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The Reign of Thane   1 Mar, 2012

Considering the average person travels almost 40 miles on a normal day, while the typical driver...More>>

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DRMA Marketer of The Year- September 2012   23 Feb, 2012

Coming up on its fourth year, the DRMA Marketer of the Year Award is the most coveted award in the...More>>

DRMA Spotlight: Dial 800 Article
DRMA Spotlights Dial 800: More Than Just a Pretty Number   21 Feb, 2012

DRMA Spotlights Dial 800: More Than Just a Pretty Number Dial800 does a number on its...More>>





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