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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers

	Article An Inconvenient Truth: Ad Agencies, Affiliates and Ad Networks Are All Subject to the FTC Act 28 Jan, 2011 It is easy to overlook the Federal Trade Commission’s (FTC) interest in affiliate marketing among...More>>
	Article The Risks and Rewards of Affiliate Marketing 27 Jan, 2011 The use of affiliate marketers is an effective way for marketers to generate online traffic and new...More>>
	Article Results May No Longer Vary - Say it Ain't So! 27 Jan, 2011 The Federal Trade Commission’s (FTC) revised Guides Concerning the Use of Endorsements and...More>>
	Article FTC Proposes "Do Not Track" for Online Privacy 27 Jan, 2011 The Federal Trade Commission's (FTC) much-awaited preliminary staff report on Internet privacy...More>>
	Article Class-Action Lawyers Are Often a Forgotten Lion 27 Jan, 2011 As a direct response marketer, you’re probably acutely aware of the Federal Trade Commission...More>>
File The DRMA Voice Footer 21 Jan, 2011 The DRMA Voice NL FooterMore>>
General Info DRMA Networking Events 20 Oct, 2010 The networking events of the Direct Response Marketing Alliance (DRMA) More>>
	Article Your Baby Can Earns Marketer of the Year Award 18 Oct, 2010 Denise Kovac believes a product that educates and empowers children prompts great work from those...More>>
Article Editor's Note: Marketer of the Year Honor Becomes the Industry Standard 18 Oct, 2010 So began the promotional push in May for the crowning of the second annual Direct Response...More>>
General Info Have You Heard 25 Aug, 2010 Have You HeardMore>>

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