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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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DRMA Spotlight: New Digs, but the Same Commitment to Excellence   1 Jun, 2012

Bob Yallen says Inter/Media's new home is part and parcel of the 38-year-old agency’s winning...More>>

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DRMA Spotlight: Inter/Media Group of Companies   1 Jun, 2012

DRMA Spotlight: Inter/Media Group of CompaniesMore>>

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DRMA News June 2012   1 Jun, 2012

Infusion Brands Intl. recently received acceptance from the Home Shopping Network (HSN) into the...More>>

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DRMA Spotlight: New Digs, but the Same Commitment to Excellence   1 Jun, 2012

The incredible attention to detail at the Inter/Media Group of Companies’® brand new home office...More>>

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Conformation Summer Bash 2012   25 May, 2012

<p>Your RSVP request for the DRMA Summer Bash 2012 has been successfully submitted.</p> <p>If...More>>

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DRMA Spotlight: An Icon for the Future   10 May, 2012

Nancy Lazkani points to the growing Hispanic market and digital TV as key opportunities for direct...More>>

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Endorsements From Regular People Are Powerful, but Mind the FTC's Guidelines   8 May, 2012

A recent AdWeek article highlighted a significant decline in the use of celebrity endorsers in...More>>

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Bayer Suffers From Class Certification Headache   8 May, 2012

In designing their marketing campaigns, many marketers strive to create a simple, pithy, unifying...More>>

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FTC Scores Big Court Win Against DRTV Veterans   8 May, 2012

In a much-awaited decision, a federal judge has granted summary judgment in favor of the Federal...More>>

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FDA Regulation of 'Cosmeceuticals': More Wrinkles Coming?   8 May, 2012

Compared to other popular direct response product categories, such as dietary supplements,...More>>





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