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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Bayer Suffers From Class Certification Headache   8 May, 2012

In designing their marketing campaigns, many marketers strive to create a simple, pithy, unifying...More>>

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FTC Scores Big Court Win Against DRTV Veterans   8 May, 2012

In a much-awaited decision, a federal judge has granted summary judgment in favor of the Federal...More>>

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FDA Regulation of 'Cosmeceuticals': More Wrinkles Coming?   8 May, 2012

Compared to other popular direct response product categories, such as dietary supplements,...More>>

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DRMA News - May 2012   1 May, 2012

DRMA News - May 2012More>>

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Case Study: Proceed Media - Rockwell Tools Leverages Advertising Elasticity to Boost Sales by 25 Percent   17 Apr, 2012

Rockwell Tools designs and manufactures a full line of corded and cordless power tools and...More>>

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Facebook Accused of Misappropriating Users' Identities for Web Ads   3 Apr, 2012

Facebook users have filed a class action lawsuit – Angel Fraley v. Facebook Inc. – in the U.S....More>>

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Does the New FTC 'Biz-Op' Rule Cover Internet 'Make-Money' Schemes?   3 Apr, 2012

Most antiquities remain forever relics of the past, irrelevant to the present except as objects of...More>>

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Court Awards Record $30M Judgment in Latest FTC Robocall Case   3 Apr, 2012

Violations of the FTC's Telemarketing Sales Rule (TSR) remain a high enforcement priority, and a...More>>

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Court Denies Class Action in Continuity Product Case   3 Apr, 2012

In the never-ending war between marketers and class actions lawyers, it is always nice to hear...More>>

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DRMA Spotlight: Cannella Goes a Long Way Toward DR Success   1 Apr, 2012

A lot of big names in the direct response industry like to boast they’ve been part of the game...More>>





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