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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers

General Info
2012 DRMA MOY Nominee - Gaiam   31 Jul, 2012

2012 DRMA MOY Nominee - GaiamMore>>

General Info
2012 DRMA MOY Nominee - BOSLEY   31 Jul, 2012

2012 DRMA MOY Nominee - BOSLEYMore>>

General Info
2012 DRMA MOY Nominee - BJ Global Direct   31 Jul, 2012

2012 DRMA MOY Nominee - BJ Global DirectMore>>

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Settle or Fight the FTC: A ‘Hobbesian’ Choice   9 Jul, 2012

Imagine you’re a Federal Trade Commission (FTC) target presented with a no-compromise settlement...More>>

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Calling All Data Brokers: The FTC Is Watching You   9 Jul, 2012

Since the beginning of 2012, the Federal Trade Commission (FTC) has made it clear that the...More>>

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FTC’s Substantiation Standards Take Center Stage in Basic Research Case   9 Jul, 2012

It has been a busy couple of months in court for the Federal Trade Commission (FTC). Recently, the...More>>

Richter Article
Owner of Hair Regrowth Product Required to Make $40M Personal Restitution   9 Jul, 2012

For nearly a decade, restitution under California’s Unfair Competition Law has been restricted by...More>>

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DRMA Spotlight: New Digs, but the Same Commitment to Excellence   1 Jun, 2012

Bob Yallen says Inter/Media's new home is part and parcel of the 38-year-old agency’s winning...More>>

General Info
DRMA Spotlight: Inter/Media Group of Companies   1 Jun, 2012

DRMA Spotlight: Inter/Media Group of CompaniesMore>>

DRMA News June 2012   1 Jun, 2012

Infusion Brands Intl. recently received acceptance from the Home Shopping Network (HSN) into the...More>>

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