Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


blank Article
FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril   8 Sep, 2011

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>>

blank Article
FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer   8 Sep, 2011

A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade...More>>

blank Article
DRMA Spotlight: A Processing Partnership That Pays Off   7 Sep, 2011

For Litle & Co., payment processing is never a one-stop shop. Rather, the Lowell, Mass.-based...More>>

File
DRMA News   1 Sep, 2011

DRMA News - September 2011 Issue of Response MagazineMore>>

Koeppel Direct Article
DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   16 Aug, 2011

The Dallas-based media buying agency, Koeppel's longstanding focus on research and groundbreaking...More>>

blank Article
To Tweet or Not to Tweet? That Is the Question   2 Aug, 2011

Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>

Article
Field Reports - August 2011 Issue   1 Aug, 2011

Field Reports - August 2011 IssueMore>>

Article
DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   1 Aug, 2011

When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>>

File
DRMA News - August Issue 2011   1 Aug, 2011

DRMA News - August Issue 2011More>>

blank Article
Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies   1 Aug, 2011

The war against counterfeiting is a global one, and nothing makes the point more clearly than the...More>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals