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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Can You Trademark a Single Color?   11 Oct, 2012

A federal appellate court resolved a lawsuit (Christian Louboutin S.A. v. Yves Saint Laurent...More>>

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The FTC Goes Mobile   11 Oct, 2012

As the world goes mobile, so does the Federal Trade Commission (FTC).More>>

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FTC Increases Scrutiny of Clinical Testing   11 Oct, 2012

Among the most significant developments under the current Federal Trade Commission (FTC)...More>>

Zadspace Article
DRMA Spotlight: Zadspace Turns the Box Upside Down   1 Oct, 2012

Our biggest accomplishment with Zadspace in the past year is turning an idea into a reality,”...More>>

General Info
DRMA Spotlight: Hampton Direct   7 Sep, 2012

DRMA Spotlight: Hampton DirectMore>>

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Lanham Act Battle Over Definition of ‘Sugar’ in Advertising Heats Up   6 Sep, 2012

In connection with the ongoing battle for market share between growers of cane and beet sugar and...More>>

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Court Orders DRTV Vets to Pay $480M, Bans Them for Life   6 Sep, 2012

In May, I reported on the Federal Trade Commission (FTC) victory against DRTV veterans Gary Hewitt...More>>

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Marketers of Ab Circle Pro Agree to Pay up to $25M in Redress   6 Sep, 2012

The Federal Trade Commission’s (FTC) recently announced settlement against the marketers of the...More>>

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‘Your Baby Can Read’ Case Is Instructive for Marketers   6 Sep, 2012

On August 28, the Federal Trade Commission (FTC) announced its complaint against Your Baby Can LLC...More>>

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DRMA News - September 2012   1 Sep, 2012

DRMA News - September 2012More>>





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