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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers

	Article California High Court to Retailers: 'No Trespassing' in 90210 10 May, 2011 Other than perhaps the last time you watched "90210" (if ever), when did you last think your ZIP...More>>
	Article What's in a Name? How to Pick a Good Product Name 9 May, 2011 Picking a good name is extremely important. If you pick one the public doesn't like, your product...More>>
	Article Telemarketers Beware: The EBR Exemption Is Narrower Than You Think 9 May, 2011 Direct response marketers are continually looking for ways to take advantage of the Existing...More>>
	Article FTC Picks Low-Hanging Fruit, Smacks Down Acai Affiliate Marketers 9 May, 2011 On April 19, the Federal Trade Commission (FTC) moved to stop operators of websites from making...More>>
	Article Is Groupon an Option? 9 May, 2011 In this age of social media, advertisers may be considering whether "daily deal coupon" websites,...More>>
	Article DRMA Spotlight: Icon Media Direct — Passion Meets Partnership 1 May, 2011 Icon Media Direct’s personal approach to clients and its attention to advancing technology foster...More>>
	Article DRMA Spotlight: Sales Portal — Providing Innovative Revenue Enhancement and Phone Lead Generation 1 May, 2011 Sales Portal offers call centers and marketers a buffet of performance-based options to maximize...More>>
File DRMA News May 2011 1 May, 2011 DRMA News May 2011More>>
General Info DRMA Spotlight: Icon Media Direct 28 Apr, 2011 DRMA Spotlight: Icon Media DirectMore>>
General Info DRMA Spotlight: Sales Portal 28 Apr, 2011 DRMA Spotlight: Sales PortalMore>>

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