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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Think Before You ‘BOGO’   13 Jan, 2015

One of the most effective DM marketing tools is the “buy one, get one” or “BOGO” offer....More>>

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Rise of the ‘Good Faith’ Defense in TCPA Class Actions   13 Jan, 2015

The Telephone Consumer Protection Act (TCPA) prohibits certain calls made with an autodialer,...More>>

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The Illusion Factory case study   8 Dec, 2014

The Illusion Factory: Interactive Campaigns Supporting the Release of the CW Network’s “The...More>>

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FTC Brings Second ROSCA Case   2 Dec, 2014

Last week, the Federal Trade Commission (FTC) brought a second case in less than two months under...More>>

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Judge’s Decision to Vacate TRO and Asset Freeze Underscores FTC’s Scary Powers   2 Dec, 2014

Imagine waking up to discover that a court-appointed receiver has just seized control of your...More>>

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Cellulite-Slimming Clothes Disrobed by the FTC   2 Dec, 2014

Followers of this column and others like it know that the Federal Trade Commission (FTC) is drawn...More>>

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test DRMA Member of the Year   12 Nov, 2014

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DRMA Member of the Year Wufoo 2014   11 Nov, 2014

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Brain Claims Stimulate Focus (and Action) at the FTC   4 Nov, 2014

It’s no secret that success – and even survival – in today’s uber-competitive world hinge...More>>

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FTC Flexes ROSCA Muscle for the First Time   4 Nov, 2014

On October 20, the Federal Trade Commission (FTC) announced its first lawsuit alleging violations...More>>





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