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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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The Perils of Undisclosed Call Recording in California   3 Dec, 2013

In line with the law in most states and best practice in the industry, most direct response...More>>

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Trader Joe’s vs. Pirate Joe’s: Canadian Grocer Slips From Trademark Act   3 Dec, 2013

Trademark infringement and false advertising claims under the Lanham Act, also commonly referred to...More>>

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California Takes the Lead – Again – in Online Privacy   3 Dec, 2013

It is often said that as California does, the rest of the country follows. Nowhere is this truer...More>>

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DRMA Spotlight: Built From the Ground Up   1 Dec, 2013

What we really care about is providing unequaled service to our customers,” says Bruce Stone,...More>>

General Info
DRMA Member of the Year Nominating & Voting Guidelines   21 Nov, 2013

DRMA Member of the Year Nominating & Voting GuidelinesMore>>

News
DRMA Announces 10 Nominees for 2013 Member of the Year Award   20 Nov, 2013

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>

General Info
DRAFT 2013 DRMA Member of the Year   14 Nov, 2013

2013 DRMA Member of the YearMore>>

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California’s Sherman Law Partially Preempts Fed NLEA Statutes   5 Nov, 2013

In 1990, the U.S. Congress amended the Food, Drug and Cosmetics Act (FDCA) by passing the Nutrition...More>>

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California Class Action Against Skype Arises From ‘Fine Print’   5 Nov, 2013

A class action against Skype Inc. that had been dismissed previously by a trial judge has been...More>>

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Affinion Settles With 46 States for More Than $30 Million   5 Nov, 2013

This past month, Affinion Group Inc. and its subsidiaries, Triligeiant and Web Loyalty, reached an...More>>





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