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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets   6 Nov, 2012

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...More>>

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Don’t Underestimate Your Own Personal Responsibility Under the Lanham Act    6 Nov, 2012

Although most people believe that they can avoid personal liability for acts of their corporation...More>>

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Senator ‘Data Pass’ Now Sets Sights on Data Brokers   6 Nov, 2012

When the Federal Trade Commission (FTC) speaks, Sen. Jay Rockefeller (D-WV), chairman of the U.S....More>>

DRMA Spotlight Swipe Article
DRMA Spotlight: At Your Service   1 Nov, 2012

The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...More>>

DRMA Spotlight Swipe Article
DRMA Spotlight: At Your Service   1 Nov, 2012

The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...More>>

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Winter Bash 2013 header   1 Nov, 2012

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DRMA Spotlight - Zadspace Article
DRMA Spotlight: Zadspace Turns the Box Upside Down   15 Oct, 2012

Our biggest accomplishment with Zadspace in the past year is turning an idea into a reality,”...More>>

General Info
DRMA Spotlight: Zadspace   12 Oct, 2012

DRMA Spotlight: ZadspaceMore>>

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No Consent Decree Is Too Old to be Enforced   11 Oct, 2012

The Federal Trade Commission (FTC) recently announced a $3.7 million settlement with a diet plan...More>>

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Can You Trademark a Single Color?   11 Oct, 2012

A federal appellate court resolved a lawsuit (Christian Louboutin S.A. v. Yves Saint Laurent...More>>





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