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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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FTC Brings First Mobile Apps Case   8 Sep, 2011

The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....More>>

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'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges   8 Sep, 2011

A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is...More>>

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Safe Harbors Under the Children's Online Privacy Protection Rule   8 Sep, 2011

Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...More>>

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FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril   8 Sep, 2011

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>>

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FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer   8 Sep, 2011

A federal judge in California has entered a $4.8 million judgment in favor of the Federal Trade...More>>

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DRMA Spotlight: A Processing Partnership That Pays Off   7 Sep, 2011

For Litle & Co., payment processing is never a one-stop shop. Rather, the Lowell, Mass.-based...More>>

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DRMA News   1 Sep, 2011

DRMA News - September 2011 Issue of Response MagazineMore>>

Koeppel Direct Article
DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   16 Aug, 2011

The Dallas-based media buying agency, Koeppel's longstanding focus on research and groundbreaking...More>>

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To Tweet or Not to Tweet? That Is the Question   2 Aug, 2011

Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>

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Field Reports - August 2011 Issue   1 Aug, 2011

Field Reports - August 2011 IssueMore>>





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