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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Anything You Can Clean, I Can Clean Better   16 Apr, 2013

Rug Doctor Inc. and Bissell Homecare Inc. went head to head recently in a pair of dueling false...More>>

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Nutrisystem Defeats Class Certification   16 Apr, 2013

The direct response marketing industry has long been a huge target of consumer class action...More>>

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DRMA Spotlight Monarch: A New Reign   10 Apr, 2013

“We strive to bring the highest levels of profitability to our clients, while simultaneously...More>>

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DRMA Spotlight: A New Reign   1 Apr, 2013

“We strive to bring the highest levels of profitability to our clients, while simultaneously...More>>

DRMA Spotlight - Cannella Article
DRMA Spotlight - Cannella: Staying Ahead of the Curve   18 Mar, 2013

“We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...More>>

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DRMA Spotlight: Cannella March 2013   15 Mar, 2013

DRMA Spotlight: Cannella March 2013More>>

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Retailers Must Beware Non-Specific Claims on Displays   12 Mar, 2013

Although Best Buy may only have been attempting to inform its customers that the battery life of a...More>>

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Why So Negative on Negative Option?   12 Mar, 2013

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...More>>

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FTC Cracks Down on Free Gift Card Offers   12 Mar, 2013

Direct response marketers have increasingly embraced the offering of “free” gift cards from...More>>

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POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’   12 Mar, 2013

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM...More>>





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