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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Why So Negative on Negative Option?   12 Mar, 2013

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...More>>

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FTC Cracks Down on Free Gift Card Offers   12 Mar, 2013

Direct response marketers have increasingly embraced the offering of “free” gift cards from...More>>

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POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’   12 Mar, 2013

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM...More>>

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DRMA Spotlight: Staying Ahead of the Curve   1 Mar, 2013

“We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...More>>

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2013 Chicago Reception   21 Feb, 2013

2013 Chicago ReceptionMore>>

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DRMA Spotlight - Dial800: Cracking the Code   19 Feb, 2013

Dial800's Scott Richards and James Diorio herald collaboration, CallView360 and concierge-level...More>>

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DRMA Spotlight: Dial800 February 2013   13 Feb, 2013

DRMA Spotlight: Dial800 February 2013More>>

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FTC, POM Wonderful Battle Continues   5 Feb, 2013

The Federal Trade Commission (FTC) has issued a final opinion and order affirming in large part the...More>>

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What Advertisers Need to Know About App Privacy   5 Feb, 2013

As consumers load up their smartphones and tablets with mobile applications (apps) that permit them...More>>

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Class Action Waivers Enforceable? California Court Says, ‘Not So Fast!’   5 Feb, 2013

Class actions against dietary supplement sellers. Text marketers. Biz-op providers. You name it,...More>>





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