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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Marketsmith — The Montel Quotient (White Paper)   9 May, 2013

The Montel Quotient: Breaking the Code Behind Montel's Pitchman PerformanceMore>>

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Marketsmith — Meaningful Beauty vs. Derm Exclusive   9 May, 2013

Meaningful Beauty vs. Derm Exclusive: A Data-Driven Comparative Analysis of the Meaningful Beauty &...More>>

General Info
Case Studies/White Papers   9 May, 2013

A listing of white papers that DRMA member companies have submitted.More>>

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Negative Option Marketers Must Comply With Applicable State Laws   7 May, 2013

Most marketers that sell products or services that either automatically renew or are delivered on a...More>>

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FTC Seeks to Cramp ‘Mobile Cramming’   7 May, 2013

It seems that every time the Federal Trade Commission (FTC) announces new guidelines or brings a...More>>

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FTC IDs Deceptive Advertising/Marketing Practices as Key Enforcement Target   7 May, 2013

In summarizing the achievements of the Federal Trade Commission (FTC) during the past year, Edith...More>>

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Product Demonstrations Deliver Reward … and Risk   7 May, 2013

Every marketer knows that nothing drives sales like showing the product in action. Product...More>>

InterMedia Article
DRMA Spotlight: A Vast Array of Capabilities   1 May, 2013

It’s been a challenging year for the direct response business, but the team at the Inter/Media...More>>

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‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising   16 Apr, 2013

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what...More>>

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Social Network Path Penalized $800K by FTC for Consumer Privacy Violations   16 Apr, 2013

Path is the operator of a social networking service similar to Facebook that allows users through a...More>>





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