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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Lanham Act Battle Over Definition of ‘Sugar’ in Advertising Heats Up   6 Sep, 2012

In connection with the ongoing battle for market share between growers of cane and beet sugar and...More>>

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Court Orders DRTV Vets to Pay $480M, Bans Them for Life   6 Sep, 2012

In May, I reported on the Federal Trade Commission (FTC) victory against DRTV veterans Gary Hewitt...More>>

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Marketers of Ab Circle Pro Agree to Pay up to $25M in Redress   6 Sep, 2012

The Federal Trade Commission’s (FTC) recently announced settlement against the marketers of the...More>>

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‘Your Baby Can Read’ Case Is Instructive for Marketers   6 Sep, 2012

On August 28, the Federal Trade Commission (FTC) announced its complaint against Your Baby Can LLC...More>>

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DRMA News - September 2012   1 Sep, 2012

DRMA News - September 2012More>>

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DRMA Spotlight: Extending a Long Winning Streak   1 Sep, 2012

“We’re really picky with the items that we choose,” says Steve Heroux, founder and CEO of...More>>

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CFPB Orders Capital One to Refund $140M to ‘Upsell’ Purchasers   14 Aug, 2012

The Consumer Financial Protection Bureau’s (CFPB) first public enforcement action against Capital...More>>

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Nutrisystem’s Pinterest Testimonials Found to Violate FTC Guidelines   14 Aug, 2012

Social media presents amazing opportunities to marketers that want to attract new customers and/or...More>>

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Internet Advertising Contracts: Beware of Deceptive Practices   14 Aug, 2012

It is critical for an advertiser to carefully review the terms of an advertising contract with a...More>>

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The ‘Likes’ and Dislikes of Facebook’s ‘Secret’ Advertising Weapon   14 Aug, 2012

If you’re like 900 million other people, you’ve probably clicked “Like” on some product...More>>





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