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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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‘Don’t Ask, Don’t Tell’ Asks for Trouble From the FTC   4 Jun, 2013

The Pentagon policy of “Don’t Ask, Don’t Tell” helped keep gay servicemen in the U.S....More>>

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Google’s ‘Free Trial’ Advertisement Not a Binding Offer   4 Jun, 2013

When can an advertisement be considered a binding offer? The U.S. District Court of Northern...More>>

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Summer Bash 2013 wufoo header   20 May, 2013

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DRMA Spotlight: InterMedia   16 May, 2013

DRMA Spotlight: InterMedia May 2013More>>

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DRMA Spotlight: InterMedia May 2013   10 May, 2013

DRMA Spotlight: InterMedia May 2013More>>

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Marketsmith — The Humana Playbook (White Paper)   9 May, 2013

The Humana Playbook: Is DRTV the New Hotspot for Insurance Advertising?More>>

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Marketsmith — The Montel Quotient (White Paper)   9 May, 2013

The Montel Quotient: Breaking the Code Behind Montel's Pitchman PerformanceMore>>

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Marketsmith — Meaningful Beauty vs. Derm Exclusive   9 May, 2013

Meaningful Beauty vs. Derm Exclusive: A Data-Driven Comparative Analysis of the Meaningful Beauty &...More>>

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Case Studies/White Papers   9 May, 2013

A listing of white papers that DRMA member companies have submitted.More>>

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Negative Option Marketers Must Comply With Applicable State Laws   7 May, 2013

Most marketers that sell products or services that either automatically renew or are delivered on a...More>>





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