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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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NuWave Over-Cooks IP Lawsuit vs. Super Wave   4 Dec, 2012

A recent United States District Court decision in a lawsuit brought by Hearthware against E. Mishan...More>>

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Is Facebook Unfairly Marketing Minors?   4 Dec, 2012

Advertisers who promote goods and services that appeal to children need to be aware that, although...More>>

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DRMA Member of the Year Wufoo   27 Nov, 2012

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News
DRMA Announces 10 Nominees for Member of the Year Award   21 Nov, 2012

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>

General Info
DRMA Member of the Year   16 Nov, 2012

DRMA Member of the YearMore>>

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Marketers Must Be Careful When Using Pre-Recorded Messages   6 Nov, 2012

In the event of a delayed or back-shipped order, communicating with your customers in a timely and...More>>

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Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets   6 Nov, 2012

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...More>>

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Don’t Underestimate Your Own Personal Responsibility Under the Lanham Act    6 Nov, 2012

Although most people believe that they can avoid personal liability for acts of their corporation...More>>

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Senator ‘Data Pass’ Now Sets Sights on Data Brokers   6 Nov, 2012

When the Federal Trade Commission (FTC) speaks, Sen. Jay Rockefeller (D-WV), chairman of the U.S....More>>

DRMA Spotlight Swipe Article
DRMA Spotlight: At Your Service   1 Nov, 2012

The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...More>>





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