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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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FTC Snares Ingredient Supplier in Widening Liability Net   7 Oct, 2014

My last article and others before discussed a new core enforcement strategy at the Federal Trade...More>>

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Wufoo_DRMA Account Update   6 Oct, 2014

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DRMA Spotlight: Keeping an Edge   1 Oct, 2014

“We’ve always been innovators in the industry — we’ve disrupted it a few times,” says Rob...More>>

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The Stars Align!   1 Oct, 2014

“We are both honored and gratified to be recognized for the work and dedication of our teams,”...More>>

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FTC Warning Letters Blindside Retailers   9 Sep, 2014

If the beginning of football season were a holiday (and we know it is for some of you), it would...More>>

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FTC Sues Processors for Being ‘Unfair’ to Consumers   9 Sep, 2014

We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that....More>>

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What to Expect at a Labor Commission Hearing   9 Sep, 2014

Just about every employer in California, big or small, will encounter the state’s dreaded Labor...More>>

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Recent Decisions Clarify Reach of VPPA, Plaintiffs Pursue Alternative Theories   9 Sep, 2014

Online service providers often collect user data in various forms for statistical or marketing...More>>

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FTC’s Negative Option Rule Remains ‘As Is,’ but Beware the States   9 Sep, 2014

During the summer, the Federal Trade Commission (FTC) issued what many in the direct response...More>>

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DRMA Spotlight: O2 Media Seeks a New Level of Excellence   1 Sep, 2014

O2 Media is a fully integrated media and television production company, based in Pompano Beach,...More>>





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