Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


File
Case Study: Higher Power - Conversion Rates   2 Mar, 2015

Higher Power Marketing: Conversion Rates So Good They’re (Almost) Unheard OfMore>>

blank Article
DRMA Spotlight: Processing the Right Answers for Clients   1 Mar, 2015

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>

File
Case Study: Higher Power Marketing - Power to Buy Media   13 Feb, 2015

Higher Power Marketing: We Gave Them the Power to Buy Media in Any MarketMore>>

blank Article
E-Cigarettes Come Under Increasing Fire   10 Feb, 2015

As the popularity of e-cigarettes has substantially increased during the past few years, the...More>>

blank Article
Paid Search Terms: Do You Need FTC Substantiation for Them?   10 Feb, 2015

By now, readers of this column know that if they run an ad that states that their product causes...More>>

blank Article
FTC Commissioners Fight Over Free Speech and Dr. Oz, as Court Settles RCT Debate   10 Feb, 2015

As the court was rocking the FTC landscape by overruling the Democratic majority that had favored...More>>

blank Article
D.C. Court of Appeals Strikes Down FTC’s Blanket ‘2-Clinical-Study’ Substantiation Requirement   10 Feb, 2015

On Jan. 30, the U.S. Court of Appeals for the District of Columbia Circuit issued its long-awaited...More>>

blank Article
The New Year’s the Time to Think About Carbs — or, at Least, the CARB Survey   13 Jan, 2015

If you are unsure whether your products are subject to the California Air Resources Board’s...More>>

blank Article
FTC Commissioners Remain Divided on Health Claim Substantiation   13 Jan, 2015

While the appeal of the Federal Trade Commission’s (FTC) decision in POM Wonderful that...More>>

blank Article
The Top 3 Ways Merchants Can Screw Up Accounts   13 Jan, 2015

With the New Year underway, taking the time to reassess your business practices and eliminate risky...More>>





©2015 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals