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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers

File Summer Bash 2013 wufoo header 20 May, 2013 More>>
Article DRMA Spotlight: InterMedia 16 May, 2013 DRMA Spotlight: InterMedia May 2013More>>
General Info DRMA Spotlight: InterMedia May 2013 10 May, 2013 DRMA Spotlight: InterMedia May 2013More>>
General Info Case Studies/White Papers 9 May, 2013 A listing of white papers that DRMA member companies have submitted.More>>
File White paper: Marketsmith - The Humana Playbook 9 May, 2013 The Humana Playbook: Is DRTV the New Hotspot for Insurance Advertising?More>>
File White paper: Marketsmith - The Montel Quotient 9 May, 2013 The Montel Quotient: Breaking the Code Behind Montel's Pitchman PerformanceMore>>
File White paper: Marketsmith - Meaningful Beauty vs. Derm Exclusive 9 May, 2013 Meaningful Beauty vs. Derm Exclusive: A Data-Driven Comparative Analysis of the Meaningful Beauty &...More>>
	Article Negative Option Marketers Must Comply With Applicable State Laws 7 May, 2013 Most marketers that sell products or services that either automatically renew or are delivered on a...More>>
	Article FTC Seeks to Cramp ‘Mobile Cramming’ 7 May, 2013 It seems that every time the Federal Trade Commission (FTC) announces new guidelines or brings a...More>>
	Article FTC IDs Deceptive Advertising/Marketing Practices as Key Enforcement Target 7 May, 2013 In summarizing the achievements of the Federal Trade Commission (FTC) during the past year, Edith...More>>

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