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DRMA Spotlight: Swipe Payment Solutions — Community Matters 24 Jan, 2012
Swipe Payment Solutions’ teamwork, dedication to industry involvement and its Rapid Response capabilities help take the DRMA member’s success to new levels. More>>
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Know the Rules Before Working With Non-Profits 10 Jan, 2012
For-profit marketers and charitable organizations increasingly work together, and these relationships have recently attracted the attention of a number of state attorneys general. Many times, charities will hire direct marketers, call centers and professional fundraisers who use their experience to...More>>
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Exposing Naked Juice 10 Jan, 2012
Is your product labeled or advertised as "All Natural" or some variation thereof? Determining whether a product may properly be labeled "All Natural" is not as simple as it sounds, and this issue has resulted in some new litigation. More>>
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Will the New CFPB Even Crawl? 10 Jan, 2012
Last July, the new Consumer Financial Protection Bureau (CFPB), conceived by Congress in the post-crash financial regulatory overhaul, came into being with great fanfare, carrying hopes it would champion consumer interests against the types of predatory practices that had helped bring about the...More>>
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FTC Wins Round 3 in Lane Labs Battle 10 Jan, 2012
The Federal Trade Commission (FTC) has won a third and decisive round in its ongoing battle with Lane Labs and Andrew Lane (its president), convincing a federal district court to reverse its earlier ruling and hold the defendants in contempt of their previous consent order with the FTC. More>>
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General Info
DRMA Spotlight Swipe Payment Solutions 1 Jan, 2012
DRMA Spotlight Swipe Payment SolutionsMore>>
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What the FTC's Facebook Privacy Settlement Means for Marketers 6 Dec, 2011
The Federal Trade Commission (FTC) recently announced a major settlement with Facebook resolving allegations that Facebook failed to honor some of the promises contained in its privacy policies regarding data collection and sharing practices.More>>
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Nutella Case Another Example of California's Tough Class Action Laws 6 Dec, 2011
As discussed in previous DRMA Voice articles, California has become a battleground state for consumer class action cases alleging false advertising. Unfortunately, due to changes in the law following a 2009 decision called Tobacco II, it seems marketers have fewer options available to them to...More>>
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FTC Stomps on Reebok: Beware of Overhyped Health-Related Advertising Claims 6 Dec, 2011
The Federal Trade Commission (FTC) recently announced that athletic shoemaker Reebok International Ltd. has agreed to settle charges that it deceptively advertised its "toning" shoes, which the company claimed would provide extra tone and strength to leg and buttock muscles. Reebok is required to...More>>
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While Congress Takes Time Out on Internet Privacy, FTC Tackles the 'Four Horsemen' 6 Dec, 2011
While the 2012 election is likely to stall congressional momentum on online privacy legislation, it isn't slowing down the Federal Trade Commission (FTC). Privacy has become one of its two main priorities, along with protection of the "Great Recession Consumer" from financial scams, according to...More>>
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