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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Case Study: HPM - Generating 950 Leads   1 Jul, 2015

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DRMA document   23 Jun, 2015

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DRMA Research Page   23 Jun, 2015

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DRMA Form Wufoo Header   5 Jun, 2015

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Statements at Industry Conferences Could Be Actionable   2 Jun, 2015

In Underground Solutions Inc. (USI) v. Eugene Palermo, a federal district court considered whether...More>>

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FTC Issues New Guidance on Endorsements and Related Online Disclosures   2 Jun, 2015

Last week, the Federal Trade Commission (FTC) released updates to the frequently asked questions...More>>

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Has the FTC Lost Its Legal Mojo?   2 Jun, 2015

Wonders never cease. The seemingly invincible Federal Trade Commission (FTC), so used to having its...More>>

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Fade to Gray: FTC Colors in Enforcement Against Hair Supplement Marketers   2 Jun, 2015

The Federal Trade Commission’s (FTC) scrutiny of supplements that claim to cure diseases or cause...More>>

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Higher Power Marketing: Get What You Pay For   26 May, 2015

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