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FTC on the Lookout for Incentivized Online Customer ‘Reviews’   3 Mar, 2015

The Federal Trade Commission (FTC) has again let industry know that it is very much on the beat...More>>

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Honest Tea’s Antioxidant Labeling Could Be Misbranding   3 Mar, 2015

California’s consumer protection statutes generally prohibit false or misleading advertising in...More>>

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Strong Brands Have Room to Flex   3 Mar, 2015

Under the traditional rules of proper trademark use, brands must be used as adjectives and in a...More>>

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Legislating Through Litigation: Why ROSCA Suddenly Matters   3 Mar, 2015

Frequently, the Federal Trade Commission (FTC) announces enforcement initiatives it seeks to...More>>

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Is There Now a ‘Good Faith’ Defense Under the TCPA?   3 Mar, 2015

In “Living Vicariously — and Dangerously — under the TCPA” (DRMA Voice, March 2014) I...More>>

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Case Study: Higher Power - Conversion Rates   2 Mar, 2015

Higher Power Marketing: Conversion Rates So Good They’re (Almost) Unheard OfMore>>

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DRMA Spotlight: Processing the Right Answers for Clients   1 Mar, 2015

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>

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Case Study: Higher Power Marketing - Power to Buy Media   13 Feb, 2015

Higher Power Marketing: We Gave Them the Power to Buy Media in Any MarketMore>>

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E-Cigarettes Come Under Increasing Fire   10 Feb, 2015

As the popularity of e-cigarettes has substantially increased during the past few years, the...More>>

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Paid Search Terms: Do You Need FTC Substantiation for Them?   10 Feb, 2015

By now, readers of this column know that if they run an ad that states that their product causes...More>>





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