Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


blank Article
Cutting Off the Counterfeiter’s Lifeline   5 May, 2015

When it comes to fighting counterfeiters, cease-and-desist letters are fine, and Digital Millennium...More>>

blank Article
‘Made in the USA’ Class Actions Create Controversy in California   5 May, 2015

During the past year, an uptick in the number of class actions brought for alleged false claims of...More>>

blank Article
FTC Claim Against Commerce Planet President ‘Discharged’ in Bankruptcy   5 May, 2015

In “Settle or Fight the FTC: A ‘Hobbesian’ Choice” (July 2012), I wrote that the former...More>>

File
2015 Summer Bash Wufoo Header   28 Apr, 2015

More>>

File
Case Study: Higher Power - Cost Not a Factor   16 Apr, 2015

More>>

blank Article
FTC Scores $12 Million TKO Against Affiliate Network   7 Apr, 2015

In “Does The FTC Have Legal Authority Over Affiliate Networks?” (DRMA Voice, July 2014), I...More>>

blank Article
Lurking in the Shadows – Dual Agency Enforcement of Affiliate Marketers   7 Apr, 2015

It is no secret that the Federal Trade Commission (FTC) enjoys flexing its enforcement muscle...More>>

blank Article
Where You Put Your Checkbox – and How You Label It — Really Matters!   7 Apr, 2015

Last month, in a putative class action lawsuit against Guthy-Renker, a federal court judge in Los...More>>

blank Article
Suppliers to the Telemarketing Industry Face Liability   7 Apr, 2015

Marketers that believe they can use certain exemptions under the Telemarketing Sales Rule (TSR) to...More>>

blank Article
FTC on the Lookout for Incentivized Online Customer ‘Reviews’   3 Mar, 2015

The Federal Trade Commission (FTC) has again let industry know that it is very much on the beat...More>>





©2015 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals