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Response Magazine is the leading publication in direct response marketing.

News Corner November 5, 2014   5 Nov, 2014

News bites from Marketing Maven, Moulton Logistics Management and more.More>>

FCC Rule Change Could Help Restart Aereo   5 Nov, 2014

WASHINGTON – The Federal Communications Commission (FCC) said it will consider new rules that...More>>

Web Publishers to Comply With BBB Guidelines   5 Nov, 2014

CHICAGO – Five Web companies will offer “enhanced” notice on every page to comply with the...More>>

Gerber Faces FTC Lawsuit Over Formula Ads   5 Nov, 2014

WASHINGTON – The Federal Trade Commission (FTC) has filed a complaint against Gerber, saying it...More>>

Forecast Bright for Happy Holiday Spending    5 Nov, 2014

NEW YORK – Both Deloitte and Nielsen predict more consumer spending for the coming holidays. More>>

FCC’s New Net Neutrality Approach Draws Praise, Ire   5 Nov, 2014

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is considering...More>>

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Buying — and Paying — With 1 Touch   1 Nov, 2014

After unveiling the new iPhone 6 and 6 Plus at the much anticipated Apple Live presentation in...More>>

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Taking the Direct Route   1 Nov, 2014

The travel industry is on a roll and its impact is being felt across numerous direct and digital...More>>

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Smoothing Out a Few Wrinkles   1 Nov, 2014

“We’ve been able to build a business while branding,” says Rich Ransom, president of ICTV...More>>

Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print   1 Nov, 2014

Fine-print disclosures are everywhere. From pharmaceutical ads in publications like The New Yorker...More>>

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