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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

IAB’s Anti-Fraud Effort Stirs Debate   24 Sep, 2014

NEW YORK – The Interactive Advertising Bureau (IAB) unveiled anti-fraud principles last week...More>>

News Corner September 17, 2014   17 Sep, 2014

News bites from Mercury Media, TransFirst and more.More>>

Internet Trade Group Tells FCC ‘No Online Fast Lanes’   17 Sep, 2014

WASHINGTON – The Internet Association, representing Google, Facebook, Amazon and other Web...More>>

Programmatic Expanding Into Video   17 Sep, 2014

NEW YORK – A new survey by AOL Platforms says 84 percent of ad executives in the United States...More>>

Twitter Testing New Buy Button    17 Sep, 2014

NEW YORK – Twitter has started testing a “buy” button embedded in posts that lets users buy...More>>

Response Expo Nominated for Prestigious TSNN ‘Best in Show’ Award   17 Sep, 2014

BROOKFIELD, Wis., and SANTA ANA, Calif. – Response Expo, the leading event for professionals in...More>>

Tristar Products Wins Sixth Annual DRMA Marketer of the Year Award   17 Sep, 2014

LAS VEGAS – Tristar Products won the sixth annual Direct Response Marketing Alliance (DRMA)...More>>

News Corner September 10, 2014   10 Sep, 2014

News bites from Fosdick Fulfillment, DNA Response and more.More>>

Report: Penetration of Pay TV Waning    10 Sep, 2014

DURHAM, N.H. – A new report says that while the reported number of pay-TV subscribers has been...More>>

Mobile Shoppers Loving – and Redeeming – Coupons   10 Sep, 2014

HAMPSHIRE, United Kingdom – More than 31 billion digital coupons will be redeemed annually within...More>>

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