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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Tristar Products Wins Sixth Annual DRMA Marketer of the Year Award   17 Sep, 2014

LAS VEGAS – Tristar Products won the sixth annual Direct Response Marketing Alliance (DRMA)...More>>

News Corner September 10, 2014   10 Sep, 2014

News bites from Fosdick Fulfillment, DNA Response and more.More>>

Report: Penetration of Pay TV Waning    10 Sep, 2014

DURHAM, N.H. – A new report says that while the reported number of pay-TV subscribers has been...More>>

Mobile Shoppers Loving – and Redeeming – Coupons   10 Sep, 2014

HAMPSHIRE, United Kingdom – More than 31 billion digital coupons will be redeemed annually within...More>>

Aereo: ‘We’re Entitled to a Compulsory Cable License’    10 Sep, 2014

NEW YORK – Aereo says in court papers filed Friday that it should be allowed to continue to...More>>

Nielsen Unveils – Then Clarifies – Plan to Model TV Ratings   10 Sep, 2014

NEW YORK – Last Wednesday, TV measurement mammoth Nielsen announced a plan to introduce...More>>

Neutrality Advocates Hold ‘Slowdown’ Over FCC Fast-Lane Proposal   10 Sep, 2014

WASHINGTON – Pulling a page from the 2012 online blackout playbook to fight online piracy, net...More>>

News Corner September 3, 2014   3 Sep, 2014

News bites from Dial800, Omni Direct and more.More>>

Smartphones, In-App Ads Leading in Mobile    3 Sep, 2014

NEW YORK – Smartphones beat tablets and in-app advertising outdid the mobile Web in impression...More>>

Online U.S. Shoppers Browsing More Than Buying   3 Sep, 2014

NEW YORK – Americans like researching their purchases online (63 percent), looking up reviews (63...More>>

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