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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
News Corner March 11, 2015   11 Mar, 2015

News bites from Top Dog Direct, R2C Group and more.More>>

News
Ad Agencies Ask Nielsen to Address Diaries   11 Mar, 2015

NEW YORK – A task force at the American Association of Advertising Agencies (4As) has issued a...More>>

News
Research: What DR Marketers Have Known All Along Turns Out to Be True   11 Mar, 2015

NEW YORK – New research from the Advertising Research Foundation says when brands measure the...More>>

News
Nielsen Going Programmatic with eXelate Acquisition    11 Mar, 2015

NEW YORK – Nielsen has announced it intends to acquire eXelate, a leading data management...More>>

News
Court Rules In Favor of DMA Petition, but Online Sales Tax Issue Unresolved   11 Mar, 2015

WASHINGTON – The United States Supreme Court ruled unanimously in favor of a petition by the...More>>

News
Allstar to Pay $8 Million in Restitution in FTC/New York AG Case   11 Mar, 2015

WASHINGTON – Allstar Marketing Group, the consumer products company behind Magic Mesh, Cat’s...More>>

News
News Corner March 4, 2015   4 Mar, 2015

News bites from TELEBrands, Blue Vase Marketing and moreMore>>

News
Small TV Nets Permit Programmatic Buying    4 Mar, 2015

NEW YORK – Interpublic’s Mediabrands unit has formed an alliance with several small television...More>>

News
Report: 2015 Dubbed Year of Real Cord-Cutting    4 Mar, 2015

NEW YORK – This year may be the year the pay-TV industry suffers serious pain from cord cutters,...More>>

News
TV Gets Most Ad Spend While Digital Is the Fastest Growing and Print Drops   4 Mar, 2015

BOSTON – Advertising spend in the U.S. is predicted to grow 3.2 percent in 2015 to $186.6 billion...More>>





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