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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Shopping App Use Sees Large Spike   14 Jan, 2015

SUNNYVALE, Calif. - Consumers using shopping apps increased by 174 percent in 2014 compared to a...More>>

Studies Paint Bleak Picture for Traditional TV   14 Jan, 2015

NEW YORK – New research is darkening the cloud above cable and traditional television.More>>

Reactions Vary to Wheeler Title II Signals; Vote Coming Feb. 26   14 Jan, 2015

LAS VEGAS – Federal Communications Commission (FCC) Chairman Tom Wheeler signaled last week at...More>>

News Corner January 7, 2015   7 Jan, 2015

News bites from Hawthorne Direct, Kingstar and more.More>>

TabletTV Launches in Bay Area; National Rollout Coming This Year   7 Jan, 2015

SAN FRANCISCO – TabletTV has launched in San Francisco, letting Bay Area tablet owners get 50...More>>

KSL Trustee Sues Former Execs for Gross Negligence   7 Jan, 2015

SHERMAN OAKS, Calif. – David Gottlieb, the trustee handling the wind down of bankrupt media...More>>

Customer Satisfaction Declines Among Online Retailers    7 Jan, 2015

ANN ARBOR, Mich.- Customer satisfaction scores for retail chain and e-commerce websites took a...More>>

Dish Unveils Sling TV at $20 a Month   7 Jan, 2015

LAS VEGAS – Dish Network introduced Sling TV, its new over-the-top streaming product, on Monday...More>>

comScore: Holiday E-Commerce Results Solid   7 Jan, 2015

RESTON, Va. – A comScore report that measured holiday e-commerce sales through December 21 says...More>>

Legal Review — FTC Dusts off ROSCA, Whacks a Few Marketers   1 Jan, 2015

Four years ago, the direct response industry stood on edge as Senator Jay Rockefeller (D-WV)...More>>

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