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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Roku to Add Video Ad Network    22 Oct, 2014

SARATOGA, Calif. – Over-the-top (OTT) streaming platform Roku is poised to sell advertising to...More>>

News
AT&T/DirecTV Seeks ‘Swift’ Okay from FCC   22 Oct, 2014

WASHINGTON – AT&T and DirecTV are asking the Federal Communications Commission (FCC) to eschew...More>>

News
Millennials Still Favor Traditional TV   22 Oct, 2014

RESTON, Va. – Millennials – those between the ages of 18 and 34 – continue to get most of...More>>

News
HBO, CBS Offerings Offer a Futuristic Glimpse   22 Oct, 2014

NEW YORK – HBO and CBS did something last week that may give a glimpse into how TV might work in...More>>

News
News Corner October 15, 2014   15 Oct, 2014

News bites from Infusion Brands, Rentrak and more.More>>

News
AT&T Refunds $80M to Consumers for Cramming; Other Carriers May be Next   15 Oct, 2014

WASHINGTON – Last week’s news of AT&T paying $80 million to refund consumers billed unlawfully...More>>

News
Study: Marketers Still Embrace Elementary Approaches to Measurement   15 Oct, 2014

SAN FRANCISCO – A new study says marketing attribution is still in its infancy and that marketers...More>>

News
Programmatic, Video, Mobile to Boost Ad Growth to $37B by 2019   15 Oct, 2014

NEW YORK – Online display advertising in the United States will nearly double from $19.8 billion...More>>

News
Mobile Payments Set to Soar to More than $2K Annually per Consumer by 2018   15 Oct, 2014

NEW YORK – A new study says the average annual spend per mobile payment consumer was $143 last...More>>

News
Pro Net Neutrality Groups Form Alliance; Lawsuits Likely   15 Oct, 2014

WASHINGTON – A group billing itself as backing a “free market” approach to an open Internet...More>>





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