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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Retail Sales to See Biggest Surge in Five Years, Says NRF   18 Feb, 2015

WASHINGTON – The National Retail Federation (NRF) predicts retail sales will rise 4.1 percent in...More>>

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Programmatic to Grow in Connected TV, OTT Video   18 Feb, 2015

NEW YORK – Programmatic digital display advertising in the United States will see a 47.9-percent...More>>

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A Full Slate: 2015 DR Hall of Fame Inductees Announced   18 Feb, 2015

SANTA ANA, Calif. – Response Magazine and its Advisory Board are proud to announce the inductees...More>>

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News Corner February 11, 2015   11 Feb, 2015

News bites from Concepts TV Productions, CoreMedia Systems and more.More>>

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Beacon Use Expands to Trade Shows, Museums and More   11 Feb, 2015

GRAND RAPIDS, Mich. – The use of beacons in retail stores is well documented, but a new company...More>>

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Millennials’ Time With Mobile Impacts TV Time   11 Feb, 2015

BOSTON – New research suggests Millennials appear to be spending significantly less time with...More>>

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Lawmakers Push E-mail Privacy Bill   11 Feb, 2015

WASHINGTON – Lawmakers who want to require police to get a warrant to search people’s e-mails...More>>

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Microsoft Exec: Programmatic Ad Buying to Thrive in 2015   11 Feb, 2015

NEW YORK – Esco Strong, the director of programmatic advertising at Microsoft, says programmatic...More>>

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Net Neutrality Opponents Gear Up for Lawsuits   11 Feb, 2015

WASHINGTON – The fallout from Federal Communications Commission (FCC) Chairman Tom Wheeler’s...More>>

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News Corner February 4, 2015   4 Feb, 2015

News bites from Newton Media, Q'SAI and more.More>>





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