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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

TV Still the Primary Focus   12 Feb, 2014

SAN JOSE, Calif. – A new study from TiVo Inc. says if a TV set is on, it’s the key focus in the...More>>

Judge: KSL's 2013 Transactions to Be Reconciled   12 Feb, 2014

ENCINO, Calif. – David Gottlieb, the new trustee of the bankrupt agency KSL Media, is restarting...More>>

Postal Reform Bill Goes to Senate Floor   12 Feb, 2014

WASHINGTON – A bill that would end Saturday delivery and make a recent increase in the cost of...More>>

News Corner February 5, 2014   5 Feb, 2014

News bites from the DMA, Koeppel Direct and more.More>>

Super Bowl Wrap: Mobile Engagement Up, Content Sharing Flat   5 Feb, 2014

CULVER CITY, Calif. - Marketers only saw a 1-percent rise in the overall sharing of Super Bowl...More>>

Shoppers Seeking More Coupons from Brands   5 Feb, 2014

DALLAS – About three-quarters of mobile shoppers redeemed a coupon directly from their mobile...More>>

Judge: No Appeal for Gmail Privacy Case   5 Feb, 2014

SAN FRANCISCO – A judge has said Google can’t immediately appeal her ruling that the company...More>>

NBCU, Comcast Offering ‘First-of-Kind’ Ad Tool   5 Feb, 2014

NEW YORK – NBCUniversal and Comcast are offering an ad tool that will let advertisers match...More>>

Neutrality Advocates Seek Broadband Reclassification    5 Feb, 2014

WASHINGTON – Several groups are petitioning the Federal Communications Commission (FCC) to...More>>

But Wait, There's More!   1 Feb, 2014


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