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Response Magazine is the leading publication in direct response marketing.

Judge: No Appeal for Gmail Privacy Case   5 Feb, 2014

SAN FRANCISCO – A judge has said Google can’t immediately appeal her ruling that the company...More>>

NBCU, Comcast Offering ‘First-of-Kind’ Ad Tool   5 Feb, 2014

NEW YORK – NBCUniversal and Comcast are offering an ad tool that will let advertisers match...More>>

Neutrality Advocates Seek Broadband Reclassification    5 Feb, 2014

WASHINGTON – Several groups are petitioning the Federal Communications Commission (FCC) to...More>>

But Wait, There's More!   1 Feb, 2014


The FTC's 'Operation Failed Resolution': A Behind-the-Scenes Look   1 Feb, 2014

With four enforcement actions in January, the Federal Trade Commission (FTC) launched “Operation...More>>

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Radio Renaissance   1 Feb, 2014

Radio sure has come a long way since Van Morrison courted his brown-eyed girl with a transistor...More>>

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The Healthcare Market Booms!   1 Feb, 2014

Whether they are educating consumers about Medicare or dental insurance, building databases of...More>>

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A Direct Advantage   1 Feb, 2014

“For Premera’s Medicare Advantage product launch, our challenge was to grow plan membership in...More>>

SciMark Report - February 2014   1 Feb, 2014

SciMark Report - February 2014More>>

The TMS Top 40 Most-Aired Long-Form DRTV Titles - February 2014   1 Feb, 2014

The TMS Top 40 Most-Aired Long-Form DRTV Titles - February 2014More>>

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