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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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IAB Releases New Impression Metrics   27 Mar, 2013

NEW YORK – The Interactive Advertising Bureau (IAB) has released new specs to support digital ad...More>>

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Live TV Streaming Apps Might Mean A la Carte Programming   27 Mar, 2013

NEW YORK – The ABC broadcast network is developing an app that would allow live streaming of its...More>>

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Network Scatter Records Slight Uptick   27 Mar, 2013

NEW YORK – MediaPost reports that TV’s advertising scatter market – an oft-used predictor of...More>>

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Report: Advertisers Wise to Tune into Social TV   27 Mar, 2013

STAMFORD, Conn. – A new report from research and consulting firm Gartner Inc. suggests that...More>>

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Response Expo Delivers Something for Everyone Next Week in San Diego   27 Mar, 2013

SANTA ANA, Calif. – Aside from its renowned networking, top-line educational sessions and...More>>

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News Corner March 20, 2013   20 Mar, 2013

News Corner March 20, 2013More>>

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Forrester Forecasts 13 Percent Gain in Online Sales   20 Mar, 2013

CAMBRIDGE, Mass. - Forrester’s new forecast for 2013 says E-commerce sales in the U.S. are likely...More>>

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Deal Extends Addressable TV to 60 Million   20 Mar, 2013

NEW ORLEANS – Addressable TV company Invidi has a new deal that will bring the number of TV homes...More>>

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Verizon Seeks to Shake Up Fees for TV Channels    20 Mar, 2013

NEW YORK – Verizon Communications wants to tie the fees it pays to carry TV channels to how many...More>>

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FTC: In Making Disclosures, Size Doesn’t Matter   20 Mar, 2013

WASHINGTON – Ads on social media or mobile phones must provide clear disclosures and follow the...More>>





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