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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Jordan Whitney's Program Rankings - September 2014   1 Sep, 2014


Field Reports - September 2014   1 Sep, 2014

Field Reports - September 2014More>>

Editor’s Note: Renker’s Message Resonates, Whether It’s 2001 or 2014   1 Sep, 2014

When I took over the editorial helm of Response in March 2001, I had a lot more (and darker) hair,...More>>

News Corner August 27, 2014   27 Aug, 2014

News bites from Blue Vase Marketing, AdMore — and more.More>>

Rentrak Gathering More Data From Set-Top Box Homes   27 Aug, 2014

PORTLAND, Ore. – TV-media measurement company Rentrak reports that by the end of 2014, it will be...More>>

Consumer Voice Shaping Marketing Budgets; Programmatic Not So Much    27 Aug, 2014

SAN JOSE, Calif. – The Chief Marketing Officer Council’s annual state of marketing global...More>>

Smartphone Couponers Redeeming in Stores   27 Aug, 2014

AUSTIN, Texas – New research says 68 percent of consumers strongly believe that digital coupons...More>>

Wheeler Gets Earful on Muni-Broadband Power   27 Aug, 2014

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is getting an earful...More>>

FTC: Cleanup of Trudeau's $110 Million Pyramid Scheme Continues   27 Aug, 2014

WASHINGTON – Here’s something else infamous infomercial pitchman Kevin Trudeau may not want you...More>>

News Corner August 20, 2014   20 Aug, 2014

News bites from a2b Fulfillment, Chief Media and more.More>>

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