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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

News Corner January 21, 2015   21 Jan, 2015

News bites from Marketsmith, Level 5 Beverage Co., and more.More>>

Obituary: Lowell “Bud” Paxson, 1935-2015   21 Jan, 2015

KALISPELL, Mont. – Lowell “Bud” Paxson, the entrepreneur who helped start TV home shopping...More>>

Studies: Video Ads Get Shared Regularly   21 Jan, 2015

NEW YORK – New studies show video advertising is on the rise and that consumers are apt to share...More>>

NBCU to Launch ‘Audience Targeting’ for TV   21 Jan, 2015

NEW YORK – To thwart the onslaught of digital competition, NBCUniversal is unveiling an Audience...More>>

Lawmakers Meet on Network Neutrality Jan. 21   21 Jan, 2015

WASHINGTON – Both the U.S. House of Representatives and the U.S. Senate are holding hearings on...More>>

President Asks FCC to End Muni-Broadband Restrictions   21 Jan, 2015

WASHINGTON – In a speech and in a letter last week, President Barack Obama called for an end to...More>>

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Digital Edition Archive - 2015   20 Jan, 2015

Digital Edition Archive - 2015More>>

News Corner January 14, 2015   14 Jan, 2015

News bites from Dial800, OpenJar Concepts and more.More>>

Moonves: TV Can Help Marketers Push Consumers to Digital Platforms   14 Jan, 2015

LAS VEGAS – CBS CEO Les Moonves says TV can aid the new one-to-one personal marketing efforts of...More>>

FTC Head Warns of Privacy Risks from ‘Internet Of Things’   14 Jan, 2015

LAS VEGAS – Federal Trade Commission (FTC) Chairwoman Edith Ramirez says the “Internet of...More>>

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