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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Survey: Ad Budgets Moving from TV to Digital   7 May, 2014

NEW YORK – The Interactive Advertising Bureau (IAB) says in a new report that 75 percent of...More>>

White House: ‘Big Data’ Could Cause Discrimination   7 May, 2014

WASHINGTON – The White House says in its new “Big Data” report that personalized ads and...More>>

AT&T-DirecTV Deal Rumored    7 May, 2014

NEW YORK – The Wall Street Journal reports AT&T is in talks to buy DirecTV – a deal that could...More>>

FCC’s Net Neutrality Proposal Sparks Sharp Reactions   7 May, 2014

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler’s proposal to let...More>>

Aereo’s Fate in Supreme Court’s Hands    7 May, 2014

WASHINGTON – The United States Supreme Court hosted the biggest names in TV in late April to...More>>

Legal Review: When the Party’s Over, It Pays to Understand Bankruptcy   1 May, 2014

No one wants to talk about bankruptcy, but in a volatile industry like direct response, it’s...More>>

Support Services: Balancing Speed and Costs Means Happier Customers, Improved Profitability   1 May, 2014

The days of “allow 4-6 weeks for delivery” are gone. Unless you have been stuck on a deserted...More>>

Media Zone: The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products   1 May, 2014

For an industry that’s talked about consumers ordering dresses literally off the backs of their...More>>

Media Buying & Planning Guide: Cable Network Directory   1 May, 2014

Cable Network Directory 2014More>>

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Channel Challenges   1 May, 2014

Leading experts in the direct response industry gathered last month at the annual Response Expo in...More>>

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