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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Support Services: Dimensional Weight: A New Challenge for Shipping Costs   1 Aug, 2014

Business practice changes at the major carriers will have a profound effect on the...More>>

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DRMA Spotlight: Hitting a Marketing & Production Home Run   1 Aug, 2014

“When Rob Albert and I formed Grand Slam Direct, we didn’t want to be just another production...More>>

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Tele-'Marvelous'   1 Aug, 2014

Experts say the offerings in teleservices are changing at blinding speeds and marketers who...More>>

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Running With the Bulls   1 Aug, 2014

Make no bones about it: J.G. Wentworth is a direct response marketer. “That’s how we describe...More>>

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Marketing a Masterpiece   1 Aug, 2014

“For our business in particular, the synergies that direct response provides are immense,” says...More>>

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Finally, A Glimmer of Hope    1 Aug, 2014

After a brutal 2013, short-form DRTV media billings enjoyed a shot in the arm in first-quarter...More>>

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Scimark Report - August 2014   1 Aug, 2014

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Nielsen DMA Local Cable Rankings: Total DR Spots - August 2014   1 Aug, 2014

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Jordan Whitney's Program Rankings - August 2014   1 Aug, 2014

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The Gracenote Top 40 Most-Aired Long-Form DRTV Titles - August 2014   1 Aug, 2014

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