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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
News Corner July 2, 2014   2 Jul, 2014

News bites from Atomic Direct, Kantar Media and more.More>>

News
DAA Unveils Plans for Mobile Privacy Apps   2 Jul, 2014

NEW YORK – The Digital Advertising Alliance (DAA) will unveil two new apps later this year that...More>>

News
DMA Gains Headway to Close ECPA Loophole    2 Jul, 2014

NEW YORK – The Direct Marketing Association (DMA) is reporting that its efforts to reform the...More>>

News
Google Announces Third Attempt at TV   2 Jul, 2014

MOUNTAIN VIEW, Calif. – Google officials announced the company’s latest (and third) effort at...More>>

News
Programmatic Challenges Covered at Video Ad Summit   2 Jul, 2014

NEW YORK – Online video giant Hulu said at last week’s VideoNuze’s Online Video Advertising...More>>

News
Supreme Court Decision Suspends Aereo Operations   2 Jul, 2014

WASHINGTON – Just three days after the Supreme Court handed down its 6-3 decision on June 25 that...More>>

File
Jordan Whitney's Program Rankings - July 2014   1 Jul, 2014

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Article
Editor's Note: Wherever the Order Comes From, It’s Still About Getting Paid   1 Jul, 2014

As consumers continue to drive the direct and digital marketing economy, making purchases in almost...More>>

File
But Wait There's More! - July 2014   1 Jul, 2014

But Wait There's More! - July 2014More>>

Article
Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>





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