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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Energizing Qunol!   1 Apr, 2013

“Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>

Article
4Q 2012 Results Clinch First Annual Jump in Long-Form DRTV Billings Since 2006   1 Apr, 2013

Fourth-quarter 2012 long-form DRTV media billings lost $4.2 million (1.6 percent) compared with the...More>>

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SciMark Report   1 Apr, 2013

SciMark Report - April 2013More>>

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TMS Top 50 Most-Aired Long-Form DRTV Titles   1 Apr, 2013

TMS Top 50 Most-Aired Long-Form DRTV Titles - April 2013More>>

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Nielsen DMA Local Cable Rankings: Total DR Spots   1 Apr, 2013

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The IMS Top DRTV National Cable and Satelite Rankings   1 Apr, 2013

The IMS Top DRTV National Cable and Satelite Rankings - April 2013More>>

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Jordan Whitney's Program Rankings   1 Apr, 2013

Jordan Whitney's Program Rankings - April 2013More>>

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Field Reports   1 Apr, 2013

As Irvington, N.Y.-based Lockard & Wechsler Direct (L&W) reaches its 20th anniversary this year,...More>>

Article
Editor’s Note: Who’s In? At Response Expo 2013, Anyone and Everyone    1 Apr, 2013

When we began envisioning Response Expo in our Southern California offices about seven years ago,...More>>

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News Corner March 27, 2013   27 Mar, 2013

News Corner March 27, 2013More>>





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