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Response Magazine is the leading publication in direct response marketing.

ANA Commissions Media Buying Study   17 Jun, 2015

NEW YORK – The Association of National Advertisers (ANA) is commissioning a consultant to study...More>>

Over-The-Top TV Revenues to Reach $19B by 2019   17 Jun, 2015

DALLAS – New research from Parks Associates says TV homes with broadband are gradually signing...More>>

Research: TV Remains Best for Audience Reach   17 Jun, 2015

NEW YORK – New research says TV remains the most effective medium to reach consumers. More>>

News Corner June 10, 2015   10 Jun, 2015

News bites from InfoTech, Strategic Media and more.More>>

Ad Dollars Fail to Follow Mobile Video   10 Jun, 2015

NEW YORK – Even though Americans are watching more mobile video, ad dollars aren’t following,...More>>

Simulmedia Debuts Data-Driven Platform To Optimize Media   10 Jun, 2015

NEW YORK – Simulmedia is starting a new data-driven targeting and measurement platform to reach...More>>

Comcast Expands Addressable TV Advertising With New Acquisition   10 Jun, 2015

PHILADELPHIA – Comcast Corp. has purchased Visible World, which works with marketers to deliver...More>>

Study: Online Video Viewing Growing Rapidly, TV Still Influential    10 Jun, 2015

NEW YORK – A new study from Deloitte, the audit and consulting firm, says there was a big move in...More>>

Instagram Adding DR Ad Formats   10 Jun, 2015

SAN FRANCISCO – Instagram, the photo-sharing social media company, has announced it’s adding...More>>

News Corner June 3, 2015   3 Jun, 2015

News bites from Marketing Maven, NutraClick and more.More>>

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