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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Response Expo Nominated for Prestigious TSNN ‘Best in Show’ Award   17 Sep, 2014

BROOKFIELD, Wis., and SANTA ANA, Calif. – Response Expo, the leading event for professionals in...More>>

News
Tristar Products Wins Sixth Annual DRMA Marketer of the Year Award   17 Sep, 2014

LAS VEGAS – Tristar Products won the sixth annual Direct Response Marketing Alliance (DRMA)...More>>

News
News Corner September 10, 2014   10 Sep, 2014

News bites from Fosdick Fulfillment, DNA Response and more.More>>

News
Report: Penetration of Pay TV Waning    10 Sep, 2014

DURHAM, N.H. – A new report says that while the reported number of pay-TV subscribers has been...More>>

News
Mobile Shoppers Loving – and Redeeming – Coupons   10 Sep, 2014

HAMPSHIRE, United Kingdom – More than 31 billion digital coupons will be redeemed annually within...More>>

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Aereo: ‘We’re Entitled to a Compulsory Cable License’    10 Sep, 2014

NEW YORK – Aereo says in court papers filed Friday that it should be allowed to continue to...More>>

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Nielsen Unveils – Then Clarifies – Plan to Model TV Ratings   10 Sep, 2014

NEW YORK – Last Wednesday, TV measurement mammoth Nielsen announced a plan to introduce...More>>

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Neutrality Advocates Hold ‘Slowdown’ Over FCC Fast-Lane Proposal   10 Sep, 2014

WASHINGTON – Pulling a page from the 2012 online blackout playbook to fight online piracy, net...More>>

News
News Corner September 3, 2014   3 Sep, 2014

News bites from Dial800, Omni Direct and more.More>>

News
Smartphones, In-App Ads Leading in Mobile    3 Sep, 2014

NEW YORK – Smartphones beat tablets and in-app advertising outdid the mobile Web in impression...More>>





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