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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Laptop, Tablet Use Rockets During TV Viewing   17 Apr, 2013

NEW YORK – Global consulting giant Accenture finds that 77 percent of Americans use their...More>>

News
OTT Video Market Will Hit $20B by 2015   17 Apr, 2013

SCOTTSDALE, Ariz. – The over-the-top video market was worth $8 billion in 2012 and by 2015 that...More>>

News
Saturday Mail Delivery Safe for Now    17 Apr, 2013

WASHINGTON – Consumers will continue to get mail on Saturdays – at least for now. In...More>>

News
LG Debuts Paypal on Smart TV   17 Apr, 2013

ENGLEWOOD CLIFFS, N.J. – Viewers of LG Electronics smart TVs can now buy products with PayPal...More>>

News
News Corner April 10, 2013   10 Apr, 2013

News Corner April 10, 2013More>>

News
Local Mobile Advertising Set to Rocket to $9B in Four Years   10 Apr, 2013

CHANTILLY, Va. – Media consultant BIA/Kelsey says that by 2017, the U.S. will witness a sevenfold...More>>

News
Customer Centric Marketing Drives Purchases   10 Apr, 2013

SAN MATEO, Calif. – When marketers engage consumers in one-to-one conversations across the...More>>

News
Federal Judge: Consumers Can Sue comScore   10 Apr, 2013

CHICAGO – A federal judge has ruled that consumers who are suing the Web measurement company...More>>

News
Fight Is on Over New California Privacy Bill    10 Apr, 2013

SACRAMENTO, Calif. – The fight is on over a new bill that would require companies like Facebook...More>>

News
Response Expo 2013 Celebrates a ‘Lucky 7’ With Great Crowds in San Diego   10 Apr, 2013

SAN DIEGO – More than 3,000 direct response industry leaders again flocked to San Diego last week...More>>





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