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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Wix’s Winning Game Plan   1 Apr, 2015

“We are doing brand performance marketing. I don’t understand why more people don’t use this...More>>

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Long-Form DRTV Billings Wrap Worst Year Since 2002   1 Apr, 2015

Fourth-quarter 2014 long-form DRTV media billings dropped almost $33 million to $205,083,000 —...More>>

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Scimark Report - April 2015   1 Apr, 2015

Scimark Report - April 2015More>>

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Nielsen DMA Local Cable Rankings: Total DR Spots - April 2015   1 Apr, 2015

Nielsen DMA Local Cable Rankings: Total DR Spots - April 2015More>>

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Jordan Whitney's Program Rankings - April 2015   1 Apr, 2015

Jordan Whitney's Program Rankings - April 2015More>>

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DRMetrix Monthly Spend Index Rankings - April 2015   1 Apr, 2015

DRMetrix Monthly Spend Index Rankings - April 2015More>>

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Field Reports - April 2015   1 Apr, 2015

Field Reports April 2015 Peter Guber Set to Deliver Response Expo Keynote on April 21 ... and...More>>

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Editor’s Note: Putting a Spring in Marketers’ Steps   1 Apr, 2015

With spring finally thawing much of the U.S. from what seemed to be an extra frigid winter — out...More>>

News
News Corner March 25, 2015   25 Mar, 2015

News bites from Empower MediaMarketing, Yahoo and more.More>>

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Data-Driven Marketing Continues Steep Ascent   25 Mar, 2015

NEW YORK – Nearly 40 percent of U.S. marketing pros expected their companies’ investment in...More>>





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