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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Nielsen DMA Local Cable Rankings: Total DR Sports - March 2015   1 Mar, 2015

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Jordan Whitney's Program Rankings - March 2015   1 Mar, 2015

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DRMetrix Monthly Spend Index Rankings - March 2015   1 Mar, 2015

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Field Reports - March 2015   1 Mar, 2015

News and analysis from around the direct, digital and data-driven marketing world.More>>

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Editor’s Note: Introducing the ‘Metrix’ System: New Research for All Marketers Using DR   1 Mar, 2015

Last month, Response debuted a research page created in conjunction with an impressive new company...More>>

News
News Corner February 25, 2015   25 Feb, 2015

News bites from R2C Group, Incremental Media and more.More>>

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KSL Trustee Gets $1.75 Million From Sweet’N Low Parent   25 Feb, 2015

WOODLAND HILLS, Calif. – There is yet another bizarre twist in the bankruptcy proceedings of KSL...More>>

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Marketers Experiment With New Approaches in Digital Radio    25 Feb, 2015

NEW YORK – Even though marketers accept digital radio’s limitations as a rich media, they are...More>>

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Kagan: Wireless ‘Fully Engaged’ for 2016 Auction   25 Feb, 2015

CHARLOTTESVILLE, Va. – Verizon, AT&T, T-Mobile and Sprint – and possibly others – will be...More>>

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Study: Mobile Shopping Triples Rate of Online Commerce   25 Feb, 2015

SAN JOSE, Calif. – Mobile commerce is growing at nearly three times the rate of overall...More>>





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