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Response Magazine is the leading publication in direct response marketing.

News Corner December 3, 2014   3 Dec, 2014

News bites from Media Design Group, Three Dog Logistics and more.More>>

BBT Wants to Help Find CableCARD Successor   3 Dec, 2014

WASHINGTON - Beyond Broadband Technology (BBT), a cable-backed consortium that has developed a...More>>

Most Mobile Shopping Comes via Web, Not Apps   3 Dec, 2014

NEW YORK – Most E-commerce traffic comes from retailers’ mobile websites, not their apps, says...More>>

Advertisers Can Create Offers on Twitter   3 Dec, 2014

NEW YORK – Social media giant Twitter has launched a pilot called Twitter Offers that lets brands...More>>

Mobile Edging TV in Time Usage, Report Says   3 Dec, 2014

SUNNYVALE, Calif. – Consumers now spend more time on their mobile devices than their TVs,...More>>

Mobile Emerges as Game Changer for Black Friday, Cyber Monday   3 Dec, 2014

NEW YORK – The word to remember about Black Friday through Cyber Monday sales results in 2014 is...More>>

But Wait There's More! - December 2014   1 Dec, 2014


Guest Opinion: What Are Your Numbers Brewing?   1 Dec, 2014

The Nescafé Dolce Gusto is an award-winning, single-serve coffee machine and consumers’ No. 1...More>>

Legal Review: The Year in Review: FTC Enforcement Trends   1 Dec, 2014

While many consumers kicked off 2014 with a renewed resolve to get into shape, lose weight or...More>>

Support Services: Let the ‘Psychology of Shipping’ Work for You   1 Dec, 2014

Remember the days when advertisements for As Seen On TV products intoned, “Allow six to eight...More>>

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