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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Channel Surfing No. 1 in Finding TV Programming   5 Mar, 2014

ARLINGTON, Va. – It turns out that opposable thumbs, and their ability to channel surf, still...More>>

News Moves Forward With Programmatic TV Buying Platform   5 Mar, 2014

SAN MATEO, Calif. – AOL’s is moving forward with its programmatic TV buying product...More>>

But Wait There's More!   1 Mar, 2014


Web Exclusive: Getting in — And Staying in   1 Mar, 2014

In order to win the war at the shelf, it is critical to know exactly what your competition is doing...More>>

Legal Review: The Dark Side of the Dune   1 Mar, 2014

Last year, one of my favorite television commercials consisted of a YouTube-style video (complete...More>>

Retail Outlet: Prospecting for Retailers — Looking for Golden Opportunities   1 Mar, 2014

Back in the days of the California Gold Rush (1848–1855), prospectors came from all over the...More>>

Support Services: Refurbishing — Driving Revenue Through Returns   1 Mar, 2014

As long as products are being sold, there will always be returns. Buyer’s remorse,...More>>

Media Zone: Remarketing Stretches Your Campaign Dollars   1 Mar, 2014

In the offline advertising world, “frequency” — or, the concept that a consumer must see an...More>>

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Smarter, Better, Faster    1 Mar, 2014

When Nick Woodman designed the first GoPro camera in 2002 to get quality action photos of his...More>>

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Hot Housewares   1 Mar, 2014

So what is up with housewares? Interest. That’s what’s up. Way up — hotter than the inside of...More>>

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