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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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News Corner September 24, 2014   24 Sep, 2014

News bites from R2C Group, a2b Fulfillment and more.More>>

News
FTC: Deliver in 30 Days or Issue a Refund   24 Sep, 2014

WASHINGTON – The Federal Trade Commission (FTC) says Internet retailers must ship merchandise...More>>

News
Kantar: Cable Up, but Broadcast TV, Newspapers, Mag Ads Down in 2Q   24 Sep, 2014

NEW YORK – The U.S. advertising market rose just 0.7 percent in 2014’s second quarter,...More>>

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CPG Brands Warming up to Programmatic   24 Sep, 2014

NEW YORK – Consumer packaged goods (CPG) companies emerged as the second biggest spenders in the...More>>

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Public Knowledge to FCC: Block AT&T/DirecTV Merger   24 Sep, 2014

WASHINGTON – Advocacy group Public Knowledge has told the Federal Communications Commission (FCC)...More>>

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IAB’s Anti-Fraud Effort Stirs Debate   24 Sep, 2014

NEW YORK – The Interactive Advertising Bureau (IAB) unveiled anti-fraud principles last week...More>>

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News Corner September 17, 2014   17 Sep, 2014

News bites from Mercury Media, TransFirst and more.More>>

News
Internet Trade Group Tells FCC ‘No Online Fast Lanes’   17 Sep, 2014

WASHINGTON – The Internet Association, representing Google, Facebook, Amazon and other Web...More>>

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Programmatic Expanding Into Video   17 Sep, 2014

NEW YORK – A new survey by AOL Platforms says 84 percent of ad executives in the United States...More>>

News
Twitter Testing New Buy Button    17 Sep, 2014

NEW YORK – Twitter has started testing a “buy” button embedded in posts that lets users buy...More>>





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