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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Survey: 70 Percent of Marketers Increased Digital Ad Spend in 2014   17 Dec, 2014

NEW YORK – Chief marketing officers are spending more on digital media for branding vs. direct...More>>

Cable Risks Losing Market Share Without à la Carte Offering   17 Dec, 2014

SEATTLE – Consumers continue to push for cable TV providers to offer à la carte programming. More>>

DMA Survey: Half of Marketers Seeing ROI on Data Investments   17 Dec, 2014

OMAHA, Neb. – Almost half of marketers have started seeing a return on the data-related...More>>

Cannella Response Television’s Rob Medved Wins DRMA Member of the Year   17 Dec, 2014

NEW YORK — Response Magazine and the Direct Response Marketing Alliance (DRMA) salute Rob Medved,...More>>

News Corner December 10, 2014   10 Dec, 2014

News bites from Custora, InterMedia Entertainment and more.More>>

Ad Tech Firm TubeMogul Puts TV in its Sights   10 Dec, 2014

EMERYVILLE, Calif. – Web video ad buying technology firm TubeMogul is looking to position itself...More>>

Report: Cord Cutting is More Hype than Reality   10 Dec, 2014

NEW YORK – A new report says cord cutting – consumers cancelling their pay TV subscriptions –...More>>

Judge: FTC Case Against Amazon Can Proceed   10 Dec, 2014

SEATTLE – The Federal Trade Commission (FTC) can moved forward with its lawsuit accusing Amazon...More>>

FCC Restarts Clock on Mergers   10 Dec, 2014

WASHINGTON – As the Federal Communications Commission (FCC) restarted its informal 180-day...More>>

Live TV Viewing Down 12 Minutes; Overall Screen Time Rises    10 Dec, 2014

NEW YORK – Live TV consumption dropped from four hours and 44 minutes to four hours and 32...More>>

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