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Response Magazine is the leading publication in direct response marketing.

Mobile Ad Spending to Rise 50 Percent in 2015; Measurement Lagging   1 Jul, 2015

NEW YORK – Mobile ad spending in the United States will jump 50 percent this year to reach $28.72...More>>

Multicultural TV Users Favor OTT Viewing   1 Jul, 2015

NEW ROCHELLE, N.Y. – Multicultural viewers are spending a lot of viewing time watching...More>>

Explosion of Online Political Ads Coming in 2016   1 Jul, 2015

SAN FRANCISCO – Prepare for a deluge of political ads next year. Insiders say they’ll be...More>>

FCC Chair: Broadband Privacy Rules Coming Soon   1 Jul, 2015

WASHINGTON – Expect new privacy rules from the Federal Communications Commission (FCC) for...More>>

Upfront News: Some Expect 10% Drop in Sales Volume   1 Jul, 2015

NEW YORK – It’s the tale of shrinking upfronts: some buyers and sellers expect up to a...More>>

News Corner June 24, 2015   24 Jun, 2015

News bites from Mercury Media, i.Predictus and more.More>>

Spot TV Is a Buyer’s Market   24 Jun, 2015

NEW YORK – After a surge in demand for TV advertising this spring, the summer is off to a slow...More>>

PVOD on the Rise for Traditional TV Providers   24 Jun, 2015

DURHAM, N.C. – TV search company Digitalsmiths says that, in the first-quarter 2015, 69.8 percent...More>>

FCC Strengthens Text-Spam Rules   24 Jun, 2015

WASHINGTON – If you send text messages to consumers take note: The Federal Communications...More>>

Mobile Shopping ‘Exploding,’ Overtakes Desktop   24 Jun, 2015

RESTON, Va. – Mobile accounted for 13 percent of digital sales in fourth-quarter 2014, up from...More>>

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