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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Use of Smartphones to Enhance Shopping up 41 Points in One Year   2 Apr, 2015

NEW YORK – Mobile is the fastest growing method of shopping globally, with most (67 percent)...More>>

Net Neutrality Litigation Now Official: Two Actions Filed    2 Apr, 2015

WASHINGTON – The litigation gates over net neutrality are now open. An industry trade group and a...More>>

But Wait There's More! - April 2015   1 Apr, 2015


Guest Opinion: In the Inventor’s Mind   1 Apr, 2015

Yes, there is a new invention in each inventor’s mind. But most inventors are also thinking that...More>>

Legal Review: Current FTC Hot Buttons and Trends   1 Apr, 2015

As we enter the second quarter of 2015, it’s a good time to reflect upon some significant trends...More>>

Net Gains: Why Mathematicians Can’t Sell   1 Apr, 2015

You see these e-mail subject lines every day. And, typically, they motivate you to click. Right on:...More>>

Support Services: Protecting Your Customers’ Credit Cards   1 Apr, 2015

In the past couple of years, we’ve read about the hackers who have successfully infiltrated...More>>

Media Zone: Online Companies Prove Value of Offline Media   1 Apr, 2015

Everywhere you look, you see signs of what has been termed “revolutionary change,” a...More>>

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DR Hall of Fame Roundtable: Leadership, Innovation — and Recognition   1 Apr, 2015

Response Magazine and its Advisory Board recently announced the inductees for the third class of...More>>

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Creating True Customer Experiences   1 Apr, 2015

As one of the mainstays of the direct response advertising market, the beauty and personal care...More>>

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