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Response Magazine is the leading publication in direct response marketing.

News Corner March 18, 2015   18 Mar, 2015

News bites from Argo Marketing Group, SF Video and more.More>>

FCC to Focus on Online Privacy   18 Mar, 2015

WASHINGTON – Now that the Federal Communications Commission (FCC) has reclassified broadband as a...More>>

FTC, AT&T Spar Over Throttling   18 Mar, 2015

WASHINGTON – The Federal Trade Commission (FTC) argues in new court papers that it can sue AT&T...More>>

FCC Unveils Net Neutrality Order; Will ‘Throw the Flag’ for Misconduct    18 Mar, 2015

WASHINGTON – The Federal Communications Commission (FCC) has released the full text of its net...More>>

DirecTV Hit with Deceptive Advertising Charge   18 Mar, 2015

WASHINGTON – The Federal Trade Commission (FTC) has charged DirecTV with deceptive advertising,...More>>

Cable Networks See Ratings Drop Continue   18 Mar, 2015

NEW YORK – A new report from MoffettNathanson Research says cable networks continue to watch...More>>

News Corner March 11, 2015   11 Mar, 2015

News bites from Top Dog Direct, R2C Group and more.More>>

Ad Agencies Ask Nielsen to Address Diaries   11 Mar, 2015

NEW YORK – A task force at the American Association of Advertising Agencies (4As) has issued a...More>>

Research: What DR Marketers Have Known All Along Turns Out to Be True   11 Mar, 2015

NEW YORK – New research from the Advertising Research Foundation says when brands measure the...More>>

Nielsen Going Programmatic with eXelate Acquisition    11 Mar, 2015

NEW YORK – Nielsen has announced it intends to acquire eXelate, a leading data management...More>>

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