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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Nielsen DMA Local Cable Rankings: Total DR Spots - August 2014   1 Aug, 2014

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Jordan Whitney's Program Rankings - August 2014   1 Aug, 2014

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The Gracenote Top 40 Most-Aired Long-Form DRTV Titles - August 2014   1 Aug, 2014

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The IMS Top DRTV National Cable and Satellite Rankings - August 2014   1 Aug, 2014

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Field Reports - August 2014   1 Aug, 2014

Field Reports - August 2014More>>

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Editor's Note: Reach + Responsiveness Will Make TV and Mobile a Dynamic Duo   1 Aug, 2014

Early in July, analysts from eMarketer predicted that overall ad spending in the U.S. would rise...More>>

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News Corner July 30, 2014   30 Jul, 2014

News bites from Concepts TV Productions, InterMedia Advertising and more.More>>

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Pay TV a Mixed Bag: Stabilized but Still Challenged   30 Jul, 2014

SCOTTSDALE, Ariz. – Despite rough times of late, the U.S. pay TV market appears to have...More>>

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Worldwide E-commerce Sales to Rise Nearly 20 Percent This Year   30 Jul, 2014

NEW YORK – Business-to-consumer E-commerce sales worldwide will hit $1.471 trillion in 2014, a...More>>

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Paid Search No. 1 Way to Gain Customers   30 Jul, 2014

CAMBRIDGE, Mass. – Paid search marketing remains the top digital tactic to get customers but...More>>





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