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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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The Media Analytics Top DRTV National Cable and Satellite Rankings - October 2014   1 Oct, 2014

The Media Analytics Top DRTV National Cable and Satellite Rankings - October 2014More>>

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The Gracenote Top 40 Most-Aired Long-Form DRTV Titles - October 2014   1 Oct, 2014

The Gracenote Top 40 Most-Aired Long-Form DRTV Titles - October 2014More>>

Article
Field Reports - October 2014   1 Oct, 2014

Field Reports - October 2014More>>

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Editor's Note: It’s Not Your Father’s MER   1 Oct, 2014

I’m sure many of our longer-term readers look at today’s landscape in the direct response world...More>>

News
News Corner October 1, 2014   1 Oct, 2014

News bites from Response Expo, Listen Up Español and more.More>>

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Magna: Programmatic Now Nearly Half Of All Media Buys; RTB Will Dominate   1 Oct, 2014

NEW YORK – The fastest-growing segment of media buying is programmatic and it will expand at an...More>>

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Digital Fueling Global Ad Expansion   1 Oct, 2014

NEW YORK – Consumers’ adoption of digital media has put global ad spending back on a healthy...More>>

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Comcast Lashes Out at Critics of TWC Deal   1 Oct, 2014

PHILADELPHIA – Comcast slammed critics of its proposed merger with Time Warner Cable last week,...More>>

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Report: 2014 Is the Year Premium Video Inventory Went Programmatic   1 Oct, 2014

SAN MATEO, Calif. – Adap.tv’s 2014 U.S. Video State of Industry report is out and a key finding...More>>

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FTC Issues Warning Letter to Advertisers   1 Oct, 2014

WASHINGTON – The Federal Trade Commission (FTC) has sent warning letters to 60 national...More>>





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