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Response Magazine is the leading publication in direct response marketing.

News Corner March 12, 2014   12 Mar, 2014

News bites from NuWave LLC, Manatt Phelps & Phillips and more.More>>

Ad Agencies Unsure About Programmatic Media Buying   12 Mar, 2014

CHICAGO – A new survey finds that most (94 percent) executives of smaller and mid-sized ad...More>>

Privacy Groups Challenge Facebook's Purchase Of WhatsApp   12 Mar, 2014

WASHINGTON – Facebook’s acquisition of WhatsApp has hit a legal snag. In a complaint filed with...More>>

Minors Fighting Viacom, Google on Privacy    12 Mar, 2014

NEWARK, N.J. – Lawyers for a group of children argued in court papers last week that a privacy...More>>

FCC: TV Ad Sales Agreements in Jeopardy    12 Mar, 2014

WASHINGTON – The Federal Communications Commission (FCC) will vote on new rules that would...More>>

FTC Unveils Agenda for 2014   12 Mar, 2014

WASHINGTON – Federal Trade Commission (FTC) Chairwoman Edith Ramirez unveiled five areas the...More>>

News Corner March 5, 2014   5 Mar, 2014

News bites from Dial800, Venable LLP and more.More>>

Branded Video Storytelling Gains Global Viewers   5 Mar, 2014

RESTON, Va. – It appears the growth of online video viewing isn’t lost on marketers who are now...More>>

M-Commerce Not Wowing Consumers   5 Mar, 2014

NEW YORK – A new report says consumers think mobile screens are too small and retailers’...More>>

Report: TV Everywhere Spreading    5 Mar, 2014

SAN MATEO, Calif. – TV Everywhere is spreading and viewers are watching more live and long-form...More>>

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