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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Selling the Good Vibes   1 Jul, 2015

Top-selling direct response products all share one thing in common: They solve a problem. They help...More>>

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More Than Just Talking Heads   1 Jul, 2015

“Our business was built leveraging direct-to-consumer digital marketing techniques,” says Gregg...More>>

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Stabilization, No Rebound, for 1Q Long-Form DRTV Billings   1 Jul, 2015

Long-form DRTV media billings broke slowly from the gate in 2015, as first-quarter results show a...More>>

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Scimark Report -July 2015   1 Jul, 2015

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Nielsen DMA Local Cable Rankings: Total DR Spots - July 2015   1 Jul, 2015

Nielsen DMA Local Cable Rankings: Total DR Spots - July 2015More>>

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Jordan Whitney's Program Rankings - July 2015   1 Jul, 2015

Jordan Whitney's Program Rankings - July 2015More>>

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DRMetrix Monthly Spend Index Rankings - July 2015   1 Jul, 2015

DRMetrix Monthly Spend Index Rankings - July 2015More>>

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Field Reports - July 2015   1 Jul, 2015

Field Reports - July 2015More>>

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Editor’s Note: The Summer Heat Provides Its Own Time for Reflection   1 Jul, 2015

During a recent visit to New York — catching up with networks, agencies and marketers — I went...More>>

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News Corner July 1, 2015   1 Jul, 2015

News bites from Lincoln Media, Kre8 Media and more.More>>





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