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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

ERA   1 Apr, 2004

Those who know the process best provide key answers on criteria, transparency and diversity.More>>

Guest Opinion   1 Apr, 2004

The bar is getting higher for direct response television marketers. The traditional measures of...More>>

Updated Masters Reg Form   30 Mar, 2004

Updated Masters Reg FormMore>>

FTC Charges QVC With Making False Claims for Weight-Loss Products   24 Mar, 2004

WASHINGTON ù The Federal Trade Commission (FTC) has charged QVC Inc., the largest home shopping...More>>

Revised Masters Series Registration Form   19 Mar, 2004

Revised Masters Series Registration FormMore>>

Internet Popularity Rankings   1 Mar, 2004

Internet Popularity RankingsMore>>

From the Lab   1 Mar, 2004

From the LabMore>>

IMS Top 20 DRTV National Cable Rankings   1 Mar, 2004

IMS Top 20 DRTV National Cable RankingsMore>>

Jordan Whitney's Program Rankings   1 Mar, 2004

Jordan Whitney's Program RankingsMore>>

ERA   1 Mar, 2004

At the heart of every great direct response advertising campaign lay a solid and inventive product,...More>>

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