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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

But Wait, There's More: Response ... On The Road   1 Apr, 2008

Response ... On The RoadMore>>

Guest Opinion: MySpace or Yours? How to Succeed in the Shifting Social Network Service Environment   1 Apr, 2008

When Rupert Murdoch's News Corp. bought MySpace in 2005, social networking sites moved into the...More>>

Global Perspective: DRTV's Growth in India Set to Explode   1 Apr, 2008

Marketers around the world continue to be enamored with the growth story of India. The country...More>>

Net Gains: FTC Tries to Give Its Answer to Consumer Privacy and Behavioral Tracking   1 Apr, 2008

On Nov. 1-2, 2007, the Federal Trade Commission (FTC) hosted a two-day Town Hall event in...More>>

Media Zone: What Makes One Media Company More Effective Than Another?   1 Apr, 2008

Have you ever wondered what makes one direct response media buying agency better than another? Are...More>>

Into India   1 Apr, 2008

Talk about market potential. Go grab your world map and stick a big red pin on top of India. Call...More>>

Brands Flock to Short-Form   1 Apr, 2008

Boost Mobile never set out to use short-form DRTV in a traditional sense. Instead, the Irvine,...More>>

I'll Have What She's Having   1 Apr, 2008

Selecting a beauty or personal care product in today's abundant market can feel like a daunting...More>>

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Redken's True DR Colors   1 Apr, 2008

When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in...More>>

4Q 2007 Long-Form Results Slide $30 Million   1 Apr, 2008

Long-form media billings in fourth-quarter 2007 slid $30 million - a 9.2-percent drop from 4Q 2006...More>>

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