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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

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Redken's True DR Colors   1 Apr, 2008

When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in...More>>

4Q 2007 Long-Form Results Slide $30 Million   1 Apr, 2008

Long-form media billings in fourth-quarter 2007 slid $30 million - a 9.2-percent drop from 4Q 2006...More>>

Response Enters the Online Video Market With a Bang!   1 Apr, 2008

As you've heard from many breathless opinion leaders, market observers and Web junkies in the past...More>>

Jacqueline's Journal   26 Mar, 2008


Jacqueline's Journal   19 Mar, 2008


Jordan Whitney's Program Rankings   1 Mar, 2008

Jordan Whitney's Program RankingsMore>>

IMS Vertical Category DRTV Cable Rankings   1 Mar, 2008

IMS Vertical Category DRTV Cable RankingsMore>>

TMP Internet Popularity Report   1 Mar, 2008

TMP Internet Popularity ReportMore>>

Field Reports   1 Mar, 2008

Palm Springs, Calif. - Earl Greenburg, founder and partner at well-known DRTV industry consultancy...More>>

But Wait, There's More: Response ... On The Road   1 Mar, 2008

As the calendar turned from January to February, the direct response industry's event schedule...More>>

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