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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Legal Review: New Product Safety Law Imposes New Requirements in Direct Ads for Toys   1 Oct, 2008

On August 14, President Bush signed the Consumer Product Safety Improvement Act of 2008 into law....More>>

Retail Outlet: Keep Focused: Stay Within Your Category for Line Extensions   1 Oct, 2008

As we settle into post-Olympic euphoria, I am reminded that great athletes are not created...More>>

Net Gains: Going From Offline to Online With Direct Response   1 Oct, 2008

Everyone in DRTV knows that the Internet is changing the direct response game. But those who aren't...More>>

Media Zone: From 'Empty Nest' to the Bird's Nest   1 Oct, 2008

NBC Universal had its own fair share of record-breaking moments at the Olympic Games in Beijing....More>>

Next Stop: Canada   1 Oct, 2008

Recently, Response spoke with five of the key players in the direct response television (DRTV)...More>>

Back to the New Media Future   1 Oct, 2008

Everyone struck with Phelps phever during the 2008 Beijing Olympics is happily recovering while...More>>

The Engine Behind the Automotive Industry   1 Oct, 2008

We're all familiar with the car commercials on TV: a stress-free driver, the vehicle winding...More>>

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A New Shine for Eagle One   1 Oct, 2008

"With Eagle One, which had low brand awareness, direct response TV was a very efficient way to...More>>

Long-Form Media Billings Rise 3.3 Percent in 2Q 2008   1 Oct, 2008

Bucking the recession and the overall uncertainty plaguing the economy, long-form DRTV media...More>>

Election 2008: The Ultimate Multi-Media Direct Response Campaign   1 Oct, 2008

As we close in on Election Day - Nov. 4 - media focus on the presidential race between Democrat...More>>

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