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Response Magazine is the leading publication in direct response marketing.

Jordan Whitney's Program Rankings   1 Oct, 2008

Jordan Whitney's Program RankingsMore>>

Field Reports   1 Oct, 2008

The annual Electronic Retailing Association (ERA) convention returned to the Paris Las Vegas resort...More>>

But Wait, There's More: Response ... On The Road   1 Oct, 2008

Once again, the Electronic Retailing Association's (ERA) annual convention offered the party-hearty...More>>

Guest Opinion: Ask Not What Technology Can Do, But How It Can Work for You   1 Oct, 2008

Attending an industry-wide conference and trade show is akin to volunteering for sensory overload....More>>

Legal Review: New Product Safety Law Imposes New Requirements in Direct Ads for Toys   1 Oct, 2008

On August 14, President Bush signed the Consumer Product Safety Improvement Act of 2008 into law....More>>

Retail Outlet: Keep Focused: Stay Within Your Category for Line Extensions   1 Oct, 2008

As we settle into post-Olympic euphoria, I am reminded that great athletes are not created...More>>

Net Gains: Going From Offline to Online With Direct Response   1 Oct, 2008

Everyone in DRTV knows that the Internet is changing the direct response game. But those who aren't...More>>

Media Zone: From 'Empty Nest' to the Bird's Nest   1 Oct, 2008

NBC Universal had its own fair share of record-breaking moments at the Olympic Games in Beijing....More>>

Next Stop: Canada   1 Oct, 2008

Recently, Response spoke with five of the key players in the direct response television (DRTV)...More>>

Back to the New Media Future   1 Oct, 2008

Everyone struck with Phelps phever during the 2008 Beijing Olympics is happily recovering while...More>>

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