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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Welcome to the New Millenials   1 May, 2008

They don't remember life before the Internet. Their worldview has been shaped by pivotal world...More>>

Innovation Expands Cable Media Options   1 May, 2008

It's like the Jean-Paul Gaultier runway show of advertising. The MTV Networks (MTVN) upfront event,...More>>

Different by Design   1 May, 2008

Homes in vintage Victorian. A 100-acre town-center of trees, trails, tennis courts and duck ponds....More>>

Marketing Maintenance   1 May, 2008

Cordless soldering tools, dual-function drills, band-saw blades - innovative products in the...More>>

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Kodak Inks a New DRTV Blockbuster   1 May, 2008

"Direct response TV gave us the control we needed in telling our story, and the long-form option...More>>

4Q Short-Form DRTV Media Billings Surge 46.5 Percent   1 May, 2008

The short-form DRTV numbers for fourth-quarter 2007 from TNS Media Intelligence (TNSMI) contain...More>>

The Nation's Leading Ad Category Comes Together in San Diego   1 May, 2008

To hear the numbers tell it, there's never been a better time to be in the direct response...More>>

2008 Response Media Kit   30 Apr, 2008

2008 Response Media KitMore>>

Jacqueline's Journal   30 Apr, 2008


Response BPA, December 2007   29 Apr, 2008

Response BPA, December 2008More>>

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