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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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IMS Vertical Category DRTV Cable Rankings   1 Feb, 2006

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From the Lab   1 Feb, 2006

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Jordan Whitney's Program Rankings   1 Feb, 2006

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News
Field Reports   1 Feb, 2006

The DR campaign, now in its third generation, continues driving great results for reading software...More>>

Article
Response's Short-Form DRTV Media Billings - 3Q 2005 Results Rise 10 Percent   1 Feb, 2006

TNS Media Intelligence's (TNSMI) third-quarter 2005 short-form DRTV numbers reflect a 10-percent...More>>

News
Telemarketers Hit with Seven FTC Violations   25 Jan, 2006

WASHINGTON- The Federal Trade Commission (FTC) waged seven counts of federal marketing violations...More>>

News
Defendants Penalized for 'Assisting and Facilitating' Telemarketing Violations   25 Jan, 2006

WASHINGTON- The Federal Trade Commission (FTC) announced the first lawsuit filed against a company...More>>

News
DR to Outpace Brand Marketing Investments Through '07   25 Jan, 2006

NEW YORK- Madison Ave. may want to sit down for this, but according to a Winterbury Group study...More>>

News
UPN, WB Merge into CW Network   25 Jan, 2006

NEW YORK- UPN and the WB announced yesterday that they will cease business as separate entities...More>>

News
FDA May Approve OTC Fat-Blocking Pill   25 Jan, 2006

WASHINGTON- The direct response marketing industry has been offering a variety of fat-trappers,...More>>





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