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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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From the Lab   1 Mar, 2006

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IMS Vertical Category DRTV Cable Rankings   1 Mar, 2006

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Field Reports   1 Mar, 2006

VENTURA, Calif. ? The defamation and unfair business practices lawsuit filed by infomercial host...More>>

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TMP Internet Popularity Report   1 Feb, 2006

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IMS Vertical Category DRTV Cable Rankings   1 Feb, 2006

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From the Lab   1 Feb, 2006

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Jordan Whitney's Program Rankings   1 Feb, 2006

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Field Reports   1 Feb, 2006

The DR campaign, now in its third generation, continues driving great results for reading software...More>>

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Response's Short-Form DRTV Media Billings - 3Q 2005 Results Rise 10 Percent   1 Feb, 2006

TNS Media Intelligence's (TNSMI) third-quarter 2005 short-form DRTV numbers reflect a 10-percent...More>>

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Telemarketers Hit with Seven FTC Violations   25 Jan, 2006

WASHINGTON- The Federal Trade Commission (FTC) waged seven counts of federal marketing violations...More>>





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