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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Report: U.S. Ad Spending Up 5.2 Percent in 1Q 2006; TV Spend Rises Nearly 8 Percent"   31 May, 2006

NEW YORK ? TNS Media Intelligence, a leading provider of strategic intelligence and research in the...More>>

2006 Media Kit (PDF)   26 May, 2006

Media KitMore>>

From The Lab   1 May, 2006

From The LabMore>>

TMP Internet Popularity Report   1 May, 2006

TMP Internet Popularity ReportMore>>

IMS Vertical Category DRTV Cable Rankings   1 May, 2006

IMS Vertical Category DRTV Cable RankingsMore>>

Jordan Whitney's Program Rankings   1 May, 2006

Jordan Whitney's program RankingsMore>>

Field Reports   1 May, 2006

WASHINGTON - The Federal Trade Commission (FTC) recently announced that it will begin conducting...More>>

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Response's Short-Form DRTV Media Billings - 2005 Billings Fall Just Short of $3 Billion"   1 May, 2006

Fourth-quarter 2005 concludes Response's second full year of analyzing short-form DRTV data from...More>>

Wal-Mart Cuts Costs, Inventory   19 Apr, 2006

NEW YORK - Wal-Mart Stores Inc. is looking to trim operational costs, and according to reports, it...More>>

Response_Dec2005_BPAstatement.pdf   6 Apr, 2006

Q4 2005 BPA StatementMore>>

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