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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Field Reports   1 Dec, 2004

TiVo Helps Advertisers "Tag" Potential CustomersMore>>

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Cable Stations Adapt to VOD Popularity   11 Nov, 2004

MELVILLE, N.Y.- While video-on-demand (VOD) is becoming increasingly popular among cable...More>>

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Media Firms Fatten Up on Election Profits   11 Nov, 2004

WASHINGTON- There is an E-mail circulating the Web with a superimposed picture of John Kerry...More>>

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FTC Goes Commando on Bogus Weight-Loss Products   11 Nov, 2004

WASHINGTON- The Federal Trade Commission (FTC) unleashed “Operation Big Fat Lie”...More>>

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Microsoft, Comcast Unleash New Interactive TV Software   11 Nov, 2004

REDMOND, Wash.,- Microsoft and Comcast announced Monday that their new digital software, Microsoft...More>>

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TMP Internet Popularity Report   1 Nov, 2004

TMP Internet Popularity ReportMore>>

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From the Lab   1 Nov, 2004

From the LabMore>>

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IMS Top 20 DRTV Cable Rankings   1 Nov, 2004

IMS Top 20 DRTV Cable RankingsMore>>

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Jordan Whitney's Program Rankings   1 Nov, 2004

Jordan Whitney's Program RankingsMore>>

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Field Reports   1 Nov, 2004

FTC Wants the Public to Help Slam SpamMore>>





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