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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Jordan Whitney's Program Rankings   1 Aug, 2008

Jordan Whitney's Program RankingsMore>>

TMP Internet Popularity Report   1 Aug, 2008

TMP Internet Popularity ReportMore>>

IMS Vertical Category DRTV Cable Rankings   1 Aug, 2008

IMS Vertical Category DRTV Cable RankingsMore>>

Field Reports   1 Aug, 2008

WASHINGTON - The Federal Communications Commission (FCC) announced that it will review rules on how...More>>

1Q Short-Form DRTV Media Billings Double in 4 Years   1 Aug, 2008

The year 2008 marks the fifth year of Response magazine's reporting and analysis of short-form DRTV...More>>

But Wait, There's More: Response ... On The Road   1 Aug, 2008

The summer months always bring a bit of a slower social schedule in the DR business, but two...More>>

Guest Opinion: Shopping Channels and DRTV Are Not the Same   1 Aug, 2008

We all know that the chances of a successful DRTV product selling well on a shopping channel are...More>>

Legal Review: Be Careful Managing the Chargeback Ratio   1 Aug, 2008

Virtually all direct response companies with a continuity program have credit card processing...More>>

Net Gains: Hitting the New Demographic   1 Aug, 2008

Since the beginning of advertising, businesses have defined target consumers using a number of...More>>

Media Zone: Sharper Image Bankruptcy Is a Warning Call to DRTV: Build Brands Now   1 Aug, 2008

I was saddened to read about The Sharper Image's bankruptcy and that they have been forced to seek...More>>

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