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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Response 2009 Rate Card   14 Jan, 2009

Response 2009 Rate CardMore>>

Jacqueline's Journal   14 Jan, 2009


Jordan Whitney's Program Rankings   1 Jan, 2009

Jordan Whitney's Program RankingsMore>>

IMS Vertical Category DRTV Cable Rankings   1 Jan, 2009

IMS Vertical Category DRTV Cable RankingsMore>>

Field Reports   1 Jan, 2009

SANTA ANA, Calif. - Response Magazine, the only independent source of news and information for...More>>

Legal Review: FTC Decides 'Results Not Typical' No Longer Good Enough   1 Jan, 2009

The Federal Trade Commission (FTC) recently published proposed revisions to its Guides Concerning...More>>

Media Zone: Seeking Direct Response Rules for Mobile In-Game Ads   1 Jan, 2009

Yes, I know proposing arcane rules is sacrilege to many who experiment and opine in new media...More>>

Heard It on the Radio   1 Jan, 2009

Surrounded by newfangled advertising media that range from the Web to online video to mobile, one...More>>

Recession Woes Cause 3Q 2008 Long-Form Media Billings a 12.5-Percent Demise   1 Jan, 2009

Stocks, credit and fuel prices contributed to a 12.5-percent drop in third-quarter 2008 long-form...More>>

Scoring Big With DR   1 Jan, 2009

If you were watching Auburn University face the University of Alabama in the schools' annual...More>>

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