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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Jacqueline's Journal   3 Dec, 2008


IMS Vertical Category DRTV Cable Rankings   1 Dec, 2008

IMS Vertical Category DRTV Cable RankingsMore>>

Jordan Whitney's Program Rankings   1 Dec, 2008

Jordan Whitney's Program RankingsMore>>

Field Reports   1 Dec, 2008

Los Angeles - The Federal Communications Commission (FCC) approved the largest ever expansion of...More>>

The Perfect Pair   1 Dec, 2008

Kind of like peanut butter-and-jelly or a horse-and-carriage, direct response and the Internet go...More>>

But Wait, There's More: Response ... On The Road   1 Dec, 2008

Response and the Direct Response Marketing Alliance (DRMA) hosted three big events in 2008 - the...More>>

Guest Opinion: How to Deliver Truly Personalized Marketing   1 Dec, 2008

Organizations have been talking about one-to-one marketing for years. With the looming threat of...More>>

Global Perspective: Four Techniques for Countering Counterfeiting   1 Dec, 2008

Counterfeit goods are the single greatest worry of companies that manufacture in China - and with...More>>

The IMS Top 50 Infomercials and Short-Form Spots of 2008   1 Dec, 2008

Once again, Response Magazine is proud to present one of its most popular annual features. For the...More>>

Small Business Owners Get Intimate With Visa's New Network   1 Dec, 2008

When it comes to marketing a small business, one might argue that the most valuable resource for an...More>>

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