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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Media Buyers and Networks Unable to Reach Agreement   25 Jun, 2009

NEW YORK - Due to the economy and some technological challenges, media buyers and television ad...More>>

Canoe Ventures Stalls First Launch   25 Jun, 2009

NEW YORK - Canoe Ventures, the collaboration formed by the nation's six largest cable operators,...More>>

Internet Marketers Closely Watch House Hearings   25 Jun, 2009

NEW YORK - The government's battle with marketers over legislation for behavioral targeting...More>>

Time Warner and Comcast Partner for Free Online Programming   25 Jun, 2009

NEW YORK and PHILADELPHIA - Time Warner Inc. and Comcast Corp. have partnered to develop principles...More>>

NBC and Microsoft Form Advertising Alliance   25 Jun, 2009

NEW YORK and REDMOND, Wash. - NBC Universal (NBCU) and Microsoft Corp. completed a deal to use...More>>

Jacqueline's Jounral   25 Jun, 2009


Better Response Rates Coincide With Better Summer Programming   18 Jun, 2009

On May 31, 2000, CBS premiered a new challenge-reality show from producer Mark Burnett called...More>>

Marketing E-mails to Double in Five Years   18 Jun, 2009

NEW YORK - According to a study by Forrester Research, consumers will receive more than 9,000...More>>

Bid4Spots Opens Auction June 11   18 Jun, 2009

ENCINO, Calif. - Bid4Spots held its first public auction for cable TV airtime on June 11. The new...More>>

Hispanic Consumers Receptive to Marketing   18 Jun, 2009

NEW YORK - According to data from Experian Simmon, and reported by Univision Communications, 34...More>>

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