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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Still Spending at Home   1 Jun, 2009

The 45-year-old woman is sitting at her desk in the office, ready to tackle a busy day, when she...More>>

Support Services: Optimizing Sales Lead Management in the Industrial Marketplace   1 Jun, 2009

Some research studies show that up to 80 percent of sales leads within an organization can be...More>>

Net Gains: Swimming Through the Social Network Pool   1 Jun, 2009

I realize that social networks and online video are getting an awful lot of media time right now...More>>

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Shrinking the Continental Divide   1 Jun, 2009

Now more than ever, direct response marketing campaigns are stretching beyond the borders of the...More>>

In Print: You've Got Their Information, Now Get Their Attention   1 Jun, 2009

As early as 1993, direct marketing visionaries Don Peppers and Martha Rogers articulated the...More>>

Guest Opinion: 'Square Pegs' Can Bring Edge to a Company   1 Jun, 2009

A sad outgrowth from the rise of E-mail and the Internet is that hiring has become a dehumanizing...More>>

Media Zone: Brand and Direct: Bridging the Gap During Tough Economic Times   1 Jun, 2009

Notice that this article's headline does not say vs. - as is often the case - but rather and. The...More>>

Guest Opinion: 3 Errors That Could Get You in FTC Hot Water   1 Jun, 2009

Extra! Extra! By now you must have heard about it. They're the new Federal Trade Commission (FTC)...More>>

Home Shopping: Want Your Product on QVC? 5 Things to Consider   1 Jun, 2009

The requirements for a successful home shopping product are not unlike the things that make any...More>>

Jacqueline's Journal   27 May, 2009


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