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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Support Services: Targeting Customers More Effectively   1 Jul, 2009

I dentifying and understanding your target customers - and finding more like them - are critical to...More>>

Media Zone: Measuring Online Response - We Can Do Better   1 Jul, 2009

Media worlds are colliding. It's now impossible to separate offline and online media. As a result,...More>>

Long-Form Media Billings Rise $3.2M, Set a 1Q Record   1 Jul, 2009

First-quarter 2009 long-form DRTV media billings signaled a strong start to the new year, setting a...More>>

Legal Review: Online 'Mystery Charges' Under Investigation   1 Jul, 2009

Just about every retail business uses upsells to convince consumers to spend more money. Fast-food...More>>

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Remembering Billy Mays: 1958-2009   1 Jul, 2009

With those words promoting the massive hit product OxiClean nearly a decade ago, Billy Mays moved...More>>

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The Long Run   1 Jul, 2009

There was a time when only George Lucas could afford to merge animation and live action in a way...More>>

Media Zone: Infomercials Turn 25 ... and Still Can't Get No Respect   1 Jul, 2009

I'm hardly the first to call infomercials the Rodney Dangerfield of advertising, but 25 years after...More>>

Guest Opinion: The Full Dimension of DRTV   1 Jul, 2009

Over the years, DRTV has been driven by a single-minded focus on TV sales. In this one-dimensional...More>>

Jacqueline's Journal   1 Jul, 2009


Industry Shocked by Death of Billy Mays   29 Jun, 2009

TAMPA, Fla. - Powered by the air that you breathe. Activated by the water that you and I drink!"More>>

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