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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Radio Waves: What the Current Radio Landscape Means for DR Radio Advertisers   1 May, 2008

Don't look now, but there are some exciting new developments in the radio industry - an industry...More>>

Article
Net Gains: Real Time Is Really Essential   1 May, 2008

Personalization and behavioral targeting solutions are not new - they've been lauded by marketers...More>>

Article
Support Services: Reduce Costs and Increase Profits Through Better Synchronization With Your Fulfillment Vendor   1 May, 2008

Many DRTV marketers still see fulfillment as a simple, slap-a-label-on-a-box operation that occurs...More>>

Article
Media Zone: DRTV Has the Answers for the DVR Dilemma   1 May, 2008

Advertiser studies that measure how digital video recorders (DVRs) hurt their TV campaigns have...More>>

Article
Welcome to the New Millenials   1 May, 2008

They don't remember life before the Internet. Their worldview has been shaped by pivotal world...More>>

Article
Innovation Expands Cable Media Options   1 May, 2008

It's like the Jean-Paul Gaultier runway show of advertising. The MTV Networks (MTVN) upfront event,...More>>

Article
Different by Design   1 May, 2008

Homes in vintage Victorian. A 100-acre town-center of trees, trails, tennis courts and duck ponds....More>>

Article
Marketing Maintenance   1 May, 2008

Cordless soldering tools, dual-function drills, band-saw blades - innovative products in the...More>>

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Kodak Inks a New DRTV Blockbuster   1 May, 2008

"Direct response TV gave us the control we needed in telling our story, and the long-form option...More>>

Article
4Q Short-Form DRTV Media Billings Surge 46.5 Percent   1 May, 2008

The short-form DRTV numbers for fourth-quarter 2007 from TNS Media Intelligence (TNSMI) contain...More>>





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