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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

ION Launches Triple Play In New York and Washington   1 Jul, 2009

NEW YORK and WASHINGTON - ION Media Networks launched its digital broadcast Triple Play in New York...More>>

Cablevision Cleared for Remote Storage DVR   1 Jul, 2009

BETHPAGE, N.Y. - The U.S. Supreme Court declined to review a Court of Appeals ruling upholding...More>>

Direct Response Marketing Alliance Establishes Billy Mays Memorial DRMA Marketing Scholarship   1 Jul, 2009

SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA), the leading independent...More>>

Industry Reacts To Death of Billy Mays   1 Jul, 2009

SANTA ANA, Calif. - In the days since the death of DRTV pitchman Billy Mays, a wide array of...More>>

DR Hits No. 1 on the Charts!   1 Jul, 2009

Entertainment marketers continue to turn to direct response television as a driver for marketing,...More>>

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Money Mailer's Mobile Movement   1 Jul, 2009

When it comes to consumer behavior, marketers might very well remember 2009 as the year of the...More>>

Billy's Greatest Lesson for DR Pros - Gratitude Is Job No. 1   1 Jul, 2009

"Thank you so much for the article you wrote on me. I cannot tell you how much it helped my career."More>>

Retail Outlet: Reviving Old Products: Can Lightning Strike Twice?   1 Jul, 2009

For those of you who were fortunate enough to be at Response Expo in San Diego in May, I hope that...More>>

Net Gains: Declining E-mail Responsiveness Creates Enormous Opportunity   1 Jul, 2009

I have this simple notion that customer care is one of the most powerful competitive...More>>

But Wait, There's More: Response ... On The Road   1 Jul, 2009

But Wait, There's More: Response ... On The RoadMore>>

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