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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Epsilon's Q1 Results Show E-mail Remains Stable   8 Jul, 2009

DALLAS - First-quarter 2009 results in the U.S. E-mail Trends and Benchmark Results report released...More>>

Gastric-Band Maker Teams Up with YouTube   8 Jul, 2009

NEW YORK - Ethicon Endo-Surgery's Realize, an adjustable gastric band placed around the stomach...More>>

Sprint Wins Honors for Integrated Digital Campaign   8 Jul, 2009

OVERLAND PARK, Kan. - Sprint won one of the top advertising prizes last month at the 56th Cannes...More>>

Top Marketing Associations Release Online Advertising Principles   8 Jul, 2009

NEW YORK - A week ago, a group of the country's largest media and marketing trade associations...More>>

Response Announces the DRMA Marketer of the Year Award   8 Jul, 2009

SANTA ANA, Calif. - Response Magazine and the Direct Response Marketing Alliance (DRMA) announce...More>>

Jacqueline's Journal   8 Jul, 2009


The IMS Top DRTV National Cable Rankings   1 Jul, 2009

The IMS Top DRTV National Cable RankingsMore>>

Jordan Whitney's Program Rankings   1 Jul, 2009

Jordan Whitney's Program RankingsMore>>

Field Reports   1 Jul, 2009

The nationwide switch of all television signal transmissions from analog to digital was completed...More>>

Marketers Back Off Upfront Pricing Demand   1 Jul, 2009

NEW YORK - Initially demanding lower pricing in the upfront television marketplace due to economic...More>>

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