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Response Magazine is the leading publication in direct response marketing.

Jordan Whitney's Program Rankings   1 Mar, 2009

Jordan Whitney's Program RankingsMore>>

Field Reports   1 Mar, 2009

POMPANO BEACH, Fla., and CARLSBAD, Calif. - If you were among the more than 97 million Americans...More>>

But Wait, There's More: Response ... On The Road   1 Mar, 2009

Response ... On the RoadMore>>

Legal Review: Getting Strict With Negative Option Marketing   1 Mar, 2009

Lured by online free trial offers for skin creams, make-up, weight-loss supplements and other...More>>

Guest Opinion: The Full Truth About the Economy Is Too Complex for Headlines   1 Mar, 2009

In case you haven't heard, we're in a recession. And news outlets couldn't be happier.More>>

Support Services: Are You Watching the Farm?   1 Mar, 2009

You've produced a winning spot, created supporting marketing collateral and assembled solid media...More>>

Retail Outlet: Democratic Consumers: Voting With Dollars   1 Mar, 2009

Upon the inauguration of our new president, I thought it was a good time to remember that it is not...More>>

Media Zone: For DRTV, the Economy Is Always Good   1 Mar, 2009

A friend of mine commented that in the DRTV spots he'd seen recently, product price points seemed...More>>

Best Western Melds Old and New   1 Mar, 2009

Tammy Lucas, managing director of marketing programs for Phoenix-based Best Western Intl. is not...More>>

Picture This   1 Mar, 2009

The Federal Communications Commission (FCC) was scheduled to flip the switch. Following nearly a...More>>

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