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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Jacqueline's Journal   21 Jan, 2009

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Response BPA Statement June 2008   14 Jan, 2009

Response BPA Statement June 2008More>>

File
Response 2009 Rate Card   14 Jan, 2009

Response 2009 Rate CardMore>>

Article
Jacqueline's Journal   14 Jan, 2009

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File
Jordan Whitney's Program Rankings   1 Jan, 2009

Jordan Whitney's Program RankingsMore>>

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IMS Vertical Category DRTV Cable Rankings   1 Jan, 2009

IMS Vertical Category DRTV Cable RankingsMore>>

News
Field Reports   1 Jan, 2009

SANTA ANA, Calif. - Response Magazine, the only independent source of news and information for...More>>

Article
Legal Review: FTC Decides 'Results Not Typical' No Longer Good Enough   1 Jan, 2009

The Federal Trade Commission (FTC) recently published proposed revisions to its Guides Concerning...More>>

Article
Media Zone: Seeking Direct Response Rules for Mobile In-Game Ads   1 Jan, 2009

Yes, I know proposing arcane rules is sacrilege to many who experiment and opine in new media...More>>

Article
Heard It on the Radio   1 Jan, 2009

Surrounded by newfangled advertising media that range from the Web to online video to mobile, one...More>>





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