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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
Yahoo! and CBS Create Network Programming Partnership   11 Jun, 2008

SUNNYVALE, Calif. - CBS Interactive joins up with Yahoo!, making the online company the newest...More>>

Article
Jacqueline's Journal   11 Jun, 2008

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Jacqueline's Journal   4 Jun, 2008

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TMP Internet Popularity Report   1 Jun, 2008

TMP Internet Popularity ReportMore>>

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IMS Vertical Category DRTV Cable Rankings   1 Jun, 2008

IMS Vertical Category DRTV Cable RankingsMore>>

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Jordan Whitney's Program Rankings   1 Jun, 2008

Jordan Whitney's Program RankingsMore>>

News
Field Reports   1 Jun, 2008

SAN DIEGO - Benjamin Zander, conductor of the Boston Philharmonic Orchestra, kicked off Response...More>>

Article
With All the Brand Madness, Don't Forget the Inventor   1 Jun, 2008

That confession mustn't have come easy for the French philosopher given to lengthy essays. However,...More>>

Article
4Q 2007 DR Radio Media Billings Decline $4 Million   1 Jun, 2008

Fourth-quarter 2007 DR radio media billings reported by TNS Media Intelligence (TNSMI) reflect an...More>>

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A 'Social' Butterfly   1 Jun, 2008

I was a brand marketer, but I realized that direct response was a heck of a lot more fun, says...More>>





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