Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board


   Log in

Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Field Reports   1 Aug, 2008

WASHINGTON - The Federal Communications Commission (FCC) announced that it will review rules on how...More>>

1Q Short-Form DRTV Media Billings Double in 4 Years   1 Aug, 2008

The year 2008 marks the fifth year of Response magazine's reporting and analysis of short-form DRTV...More>>

But Wait, There's More: Response ... On The Road   1 Aug, 2008

The summer months always bring a bit of a slower social schedule in the DR business, but two...More>>

Guest Opinion: Shopping Channels and DRTV Are Not the Same   1 Aug, 2008

We all know that the chances of a successful DRTV product selling well on a shopping channel are...More>>

Legal Review: Be Careful Managing the Chargeback Ratio   1 Aug, 2008

Virtually all direct response companies with a continuity program have credit card processing...More>>

Net Gains: Hitting the New Demographic   1 Aug, 2008

Since the beginning of advertising, businesses have defined target consumers using a number of...More>>

Media Zone: Sharper Image Bankruptcy Is a Warning Call to DRTV: Build Brands Now   1 Aug, 2008

I was saddened to read about The Sharper Image's bankruptcy and that they have been forced to seek...More>>

The Support Report   1 Aug, 2008

The way Matt Fisher sees it, a trend is brewing. A trend that, if ignored, might kill off some...More>>

The Added Value of Rewards   1 Aug, 2008

When the economy is in a slump, consumers look to cut back on spending. But more importantly, tight...More>>

blank Article
J.G. Wentworth's Direct Response Aria   1 Aug, 2008

"I think there's a new genre of advertising - direct branding - that companies like ours are...More>>

©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals