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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Permission-Based E-mails Spark Increased Offline Purchases   22 Jul, 2009

DALLAS, Texas - The newly released first-quarter 2009 U.S. E-mail Trends and Benchmarks Study by...More>>

Twitter Grossed $48 Million in June   22 Jul, 2009

NEW YORK - In the past 30 days, the rapidly growing online social community Twitter has generated...More>>

Yahoo! Transforms User Experience and Refocuses Advertising After Double-Digit Revenue Drop   22 Jul, 2009

SUNNYVALE, Calif. - Yahoo! Inc. reported a decline in revenue in 2Q 2009 and plans to bounce back...More>>

Jacqueline's Journal   22 Jul, 2009


Fall TV Premiere Failure Rates Rival Those of DRTV Projects   15 Jul, 2009

If you have been watching any summer television, you have undoubtedly seen teaser promos for new...More>>

Follow Response Now on Twitter   15 Jul, 2009

SANTA ANA, Calif. - The Response Magazine team is now Tweeting. We've all heard about how great...More>>

Interactive Marketing to Hit $55 Billion by 2014   15 Jul, 2009

CAMBRIDGE, Mass. - According to a recent forecast from Forrester Research, interactive marketing in...More>>

U.S. Advertising Economy to Drop 14.5 Percent   15 Jul, 2009

NEW YORK - Brain Wieser, the new global director of forecasting for Interpublic Group of Cos.'...More>>

Product Partners Sues Costco Over Counterfeit P90X   15 Jul, 2009

LOS ANGELES - Product Partners LLC, creators of the uber-successful Beachbody line of DRTV fitness...More>>

DRMA Marketer of the Year Reception Set Comes to Las Vegas' Moon on Sept. 14   15 Jul, 2009

SANTA ANA, Calif. - Response Magazine and The Direct Response Marketing Alliance (DRMA) will...More>>

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