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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Online Video Advertising Grows Exponentially   19 Aug, 2009

NEW YORK - Online video advertising currently accounts for just a small percentage of Internet ad...More>>

Newspapers Turn to Online Revenue Strategies   19 Aug, 2009

NEW YORK - The current economic climate, compounded with ever-increasing online content, has caused...More>>

Hulu's Growth Contributes to Rise in Streaming Video   19 Aug, 2009

NEW YORK - In the past month, 26 percent of Americans have streamed a full-length television show...More>>

Online Ad Campaigns Outperform TV Ads   19 Aug, 2009

RESTON, Va. - A new study from comScore/dunhumbyUSA reveals that online advertising boosts sales of...More>>

Target To Raise Marketing Spend in Second Half   19 Aug, 2009

NEW YORK - Retail giant Target plans to raise its marketing spend as a percent of its sales for the...More>>

Jacqueline's Journal   19 Aug, 2009


IMS Vertical Category DRTV Cable Rankings   18 Aug, 2009

IMS Vertical Category DRTV Cable RankingsMore>>

Back to School   12 Aug, 2009

Just a few years ago, Target ran a very successful and entertaining campaign using the popular...More>>

China, India and U.S. Drive Digital and Satellite Box Shipments   12 Aug, 2009

AUSTIN, Texas - Shipments of digital terrestrial (DTT) and satellite (DTH) set-top boxes (STB) to...More>>

NBC Upfront Sales Finalized   12 Aug, 2009

NEW YORK - NBC Universal has nearly completed its upfront sales and expects total dollars committed...More>>

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