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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Jordan Whitney's Program Rankings   1 Jun, 2008

Jordan Whitney's Program RankingsMore>>

Field Reports   1 Jun, 2008

SAN DIEGO - Benjamin Zander, conductor of the Boston Philharmonic Orchestra, kicked off Response...More>>

With All the Brand Madness, Don't Forget the Inventor   1 Jun, 2008

That confession mustn't have come easy for the French philosopher given to lengthy essays. However,...More>>

4Q 2007 DR Radio Media Billings Decline $4 Million   1 Jun, 2008

Fourth-quarter 2007 DR radio media billings reported by TNS Media Intelligence (TNSMI) reflect an...More>>

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A 'Social' Butterfly   1 Jun, 2008

I was a brand marketer, but I realized that direct response was a heck of a lot more fun, says...More>>

The Virtual Drugstore   1 Jun, 2008

In recent years, DR marketing has become essential to all those in the industry - from small...More>>

European Flavor   1 Jun, 2008

And while most American brand advertisers have yet to catch onto the value of European DRTV space...More>>

Brokering the Best Time   1 Jun, 2008

Throughout the history of direct response television, perhaps no word sets the media part of the...More>>

The Perfect Mix: Print, Web and DRTV   1 Jun, 2008

Four years ago when ALCiS Health Inc. developed an over-the-counter pain-relief cream that...More>>

Media Zone: Back to Basics: 5 Keys to Successful Media Management and Response   1 Jun, 2008

When it comes to media strategy, one of the most important considerations is the execution of the...More>>

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