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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Online Ad Campaigns Outperform TV Ads   19 Aug, 2009

RESTON, Va. - A new study from comScore/dunhumbyUSA reveals that online advertising boosts sales of...More>>

Target To Raise Marketing Spend in Second Half   19 Aug, 2009

NEW YORK - Retail giant Target plans to raise its marketing spend as a percent of its sales for the...More>>

Jacqueline's Journal   19 Aug, 2009


IMS Vertical Category DRTV Cable Rankings   18 Aug, 2009

IMS Vertical Category DRTV Cable RankingsMore>>

Back to School   12 Aug, 2009

Just a few years ago, Target ran a very successful and entertaining campaign using the popular...More>>

China, India and U.S. Drive Digital and Satellite Box Shipments   12 Aug, 2009

AUSTIN, Texas - Shipments of digital terrestrial (DTT) and satellite (DTH) set-top boxes (STB) to...More>>

NBC Upfront Sales Finalized   12 Aug, 2009

NEW YORK - NBC Universal has nearly completed its upfront sales and expects total dollars committed...More>>

Proctor & Gamble Refocuses on Market Share   12 Aug, 2009

BATAVIA, Ohio - Proctor & Gamble Co. (P&G) missed its own and analysts' sales growth forecasts with...More>>

Baby Boomers Prefer Online TV   12 Aug, 2009

ROCKVILLE, Md. - A new survey by ChangeWave Research reveals that business professional ages 45 to...More>>

Thane Recalls Half-Million Steam Cleaners Due to Burn Risks   12 Aug, 2009

WASHINGTON - The Consumer Product Safety Commission (CPSC) is recalling about 580,000 H20 Mop Steam...More>>

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