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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

But Wait, There's More: Response ... On The Road   1 Aug, 2008

The summer months always bring a bit of a slower social schedule in the DR business, but two...More>>

Guest Opinion: Shopping Channels and DRTV Are Not the Same   1 Aug, 2008

We all know that the chances of a successful DRTV product selling well on a shopping channel are...More>>

Legal Review: Be Careful Managing the Chargeback Ratio   1 Aug, 2008

Virtually all direct response companies with a continuity program have credit card processing...More>>

Net Gains: Hitting the New Demographic   1 Aug, 2008

Since the beginning of advertising, businesses have defined target consumers using a number of...More>>

Media Zone: Sharper Image Bankruptcy Is a Warning Call to DRTV: Build Brands Now   1 Aug, 2008

I was saddened to read about The Sharper Image's bankruptcy and that they have been forced to seek...More>>

The Support Report   1 Aug, 2008

The way Matt Fisher sees it, a trend is brewing. A trend that, if ignored, might kill off some...More>>

The Added Value of Rewards   1 Aug, 2008

When the economy is in a slump, consumers look to cut back on spending. But more importantly, tight...More>>

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J.G. Wentworth's Direct Response Aria   1 Aug, 2008

"I think there's a new genre of advertising - direct branding - that companies like ours are...More>>

There Ain't No Cure for the Summertime Blues'   1 Aug, 2008

So said Eddie Cochran's classic 1958 hit, later covered by dozens of rock bands around the world.More>>

Jacqueline's Journal   30 Jul, 2008


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