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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

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DTC Side Effects Include a Risk of State and Federal Crackdowns   1 Jun, 2009

For the first time in direct-to-consumer (DTC) pharmaceuticals marketing, the U.S. Food & Drug...More>>

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Total 2008 DR Radio Media Billings Slip 16.7 Percent After 4Q Totals Fade 7.6 Percent   1 Jun, 2009

Slamming the brakes on three quarters of double-digit losses in 2008, fourth-quarter 2008 DR radio...More>>

Global Perspective: U.K.'s Teleshopping Windows Gain Importance   1 Jun, 2009

While infomercials have been a mainstay of television advertising in the United States for years,...More>>

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Kreg Does a Jig for DR   1 Jun, 2009

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...More>>

But Wait, There's More: Response ... On The Road   1 Jun, 2009

Response Expo 2009 featured more exciting networking events and parties than ever, as the Expo's...More>>

Nothing Moves the World Forward Faster Than New Ideas in Action   1 Jun, 2009

"Man is still the most extraordinary computer of all."More>>

Still Spending at Home   1 Jun, 2009

The 45-year-old woman is sitting at her desk in the office, ready to tackle a busy day, when she...More>>

Support Services: Optimizing Sales Lead Management in the Industrial Marketplace   1 Jun, 2009

Some research studies show that up to 80 percent of sales leads within an organization can be...More>>

Net Gains: Swimming Through the Social Network Pool   1 Jun, 2009

I realize that social networks and online video are getting an awful lot of media time right now...More>>

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Shrinking the Continental Divide   1 Jun, 2009

Now more than ever, direct response marketing campaigns are stretching beyond the borders of the...More>>

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