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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Interactive Marketing to Hit $55 Billion by 2014   15 Jul, 2009

CAMBRIDGE, Mass. - According to a recent forecast from Forrester Research, interactive marketing in...More>>

U.S. Advertising Economy to Drop 14.5 Percent   15 Jul, 2009

NEW YORK - Brain Wieser, the new global director of forecasting for Interpublic Group of Cos.'...More>>

Product Partners Sues Costco Over Counterfeit P90X   15 Jul, 2009

LOS ANGELES - Product Partners LLC, creators of the uber-successful Beachbody line of DRTV fitness...More>>

DRMA Marketer of the Year Reception Set Comes to Las Vegas' Moon on Sept. 14   15 Jul, 2009

SANTA ANA, Calif. - Response Magazine and The Direct Response Marketing Alliance (DRMA) will...More>>

Jacqueline's Journal   15 Jul, 2009


Epsilon's Q1 Results Show E-mail Remains Stable   8 Jul, 2009

DALLAS - First-quarter 2009 results in the U.S. E-mail Trends and Benchmark Results report released...More>>

Gastric-Band Maker Teams Up with YouTube   8 Jul, 2009

NEW YORK - Ethicon Endo-Surgery's Realize, an adjustable gastric band placed around the stomach...More>>

Sprint Wins Honors for Integrated Digital Campaign   8 Jul, 2009

OVERLAND PARK, Kan. - Sprint won one of the top advertising prizes last month at the 56th Cannes...More>>

Top Marketing Associations Release Online Advertising Principles   8 Jul, 2009

NEW YORK - A week ago, a group of the country's largest media and marketing trade associations...More>>

Response Announces the DRMA Marketer of the Year Award   8 Jul, 2009

SANTA ANA, Calif. - Response Magazine and the Direct Response Marketing Alliance (DRMA) announce...More>>

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