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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Top Marketing Associations Release Online Advertising Principles   8 Jul, 2009

NEW YORK - A week ago, a group of the country's largest media and marketing trade associations...More>>

Response Announces the DRMA Marketer of the Year Award   8 Jul, 2009

SANTA ANA, Calif. - Response Magazine and the Direct Response Marketing Alliance (DRMA) announce...More>>

Jacqueline's Journal   8 Jul, 2009


The IMS Top DRTV National Cable Rankings   1 Jul, 2009

The IMS Top DRTV National Cable RankingsMore>>

Jordan Whitney's Program Rankings   1 Jul, 2009

Jordan Whitney's Program RankingsMore>>

Field Reports   1 Jul, 2009

The nationwide switch of all television signal transmissions from analog to digital was completed...More>>

Marketers Back Off Upfront Pricing Demand   1 Jul, 2009

NEW YORK - Initially demanding lower pricing in the upfront television marketplace due to economic...More>>

ION Launches Triple Play In New York and Washington   1 Jul, 2009

NEW YORK and WASHINGTON - ION Media Networks launched its digital broadcast Triple Play in New York...More>>

Cablevision Cleared for Remote Storage DVR   1 Jul, 2009

BETHPAGE, N.Y. - The U.S. Supreme Court declined to review a Court of Appeals ruling upholding...More>>

Direct Response Marketing Alliance Establishes Billy Mays Memorial DRMA Marketing Scholarship   1 Jul, 2009

SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA), the leading independent...More>>

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