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Response Magazine is the leading publication in direct response marketing.

Survey Shows Companies Not Protecting Consumer Credit Card Data   30 Sep, 2009

REDWOOD SHORES, Calif. and TRAVERSE CITY, Mich. – Imperva and the Ponemon Institute released a...More>>

JCPenney Launches Mobile Coupon Scanning Program   30 Sep, 2009

SAN JOSE, Calif. – JCPenney is partnering with Cellfire Inc. to help shoppers ring up savings...More>>

HSN Initiates Product Placement With Kraft   30 Sep, 2009

ST. PETERSBURG, Fla. – The Home Shopping Network (HSN) will expand its role as a television...More>>

DMA Defends Itself Against Executive Committee Member Charges   30 Sep, 2009

NEW YORK – Direct Marketing Association (DMA) President and CEO John A. Greco, Jr. and Chairman...More>>

Jacqueline's Journal   30 Sep, 2009

Jacqueline's JournalMore>>

Google Launches Latest Display Advertising Product   23 Sep, 2009

MOUNTAIN VIEW, Calif. – Google launched a display-ad exchange last week in an attempt to bring...More>>

Internet Advertising 15 Percent of Ad Spend in 2010   23 Sep, 2009

NEW YORK – The total spend on Internet advertising will reach $64.7 billion in 2010, accounting...More>>

Shedd's Aquarium Launches New Show With Text Messaging   23 Sep, 2009

CHICAGO – In order to drive awareness of a new aquatic show called Fantasea in the renovated...More>>

Epsilon Study Reveals Multi-channel Buyers Spend More Online   23 Sep, 2009

DALLAS – Online sales continue to grow despite a challenging economy, and marketers should be...More>>

FCC Pushes for Net Neutrality Laws   23 Sep, 2009

WASHINGTON – The Federal Communications Commission (FCC) is proposing new rules that would...More>>

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