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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
Guest Opinion: How to Deliver Truly Personalized Marketing   1 Dec, 2008

Organizations have been talking about one-to-one marketing for years. With the looming threat of...More>>

Article
Global Perspective: Four Techniques for Countering Counterfeiting   1 Dec, 2008

Counterfeit goods are the single greatest worry of companies that manufacture in China - and with...More>>

Article
The IMS Top 50 Infomercials and Short-Form Spots of 2008   1 Dec, 2008

Once again, Response Magazine is proud to present one of its most popular annual features. For the...More>>

Article
Small Business Owners Get Intimate With Visa's New Network   1 Dec, 2008

When it comes to marketing a small business, one might argue that the most valuable resource for an...More>>

Article
Re-Charging Consumer Electronics   1 Dec, 2008

The forecast for retail does not have too many consumer electronics (CE) stores optimistic about...More>>

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Do We Have a Bidder? Google TV Ads Wants You   1 Dec, 2008

If there's a way to put it graphically, I'd say it's best described as Google ♥...More>>

Article
2Q 2008 DR Radio Media Billings Tumble 27.7 Percent   1 Dec, 2008

More than doubling the 11.7-percent decline in spending in first-quarter 2008, second-quarter 2008...More>>

Article
Out With the Old! In With DR!   1 Dec, 2008

In his 1967 book Rosencrantz & Guildenstern Are Dead, Tom Stoppard wrote, Every exit is an entry...More>>

Article
Jacqueline's Journal   19 Nov, 2008

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Jacqueline's Journal   12 Nov, 2008

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