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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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Jordan Whitney's Program Rankings   1 Dec, 2008

Jordan Whitney's Program RankingsMore>>

News
Field Reports   1 Dec, 2008

Los Angeles - The Federal Communications Commission (FCC) approved the largest ever expansion of...More>>

Article
The Perfect Pair   1 Dec, 2008

Kind of like peanut butter-and-jelly or a horse-and-carriage, direct response and the Internet go...More>>

Article
But Wait, There's More: Response ... On The Road   1 Dec, 2008

Response and the Direct Response Marketing Alliance (DRMA) hosted three big events in 2008 - the...More>>

Article
Guest Opinion: How to Deliver Truly Personalized Marketing   1 Dec, 2008

Organizations have been talking about one-to-one marketing for years. With the looming threat of...More>>

Article
Global Perspective: Four Techniques for Countering Counterfeiting   1 Dec, 2008

Counterfeit goods are the single greatest worry of companies that manufacture in China - and with...More>>

Article
The IMS Top 50 Infomercials and Short-Form Spots of 2008   1 Dec, 2008

Once again, Response Magazine is proud to present one of its most popular annual features. For the...More>>

Article
Small Business Owners Get Intimate With Visa's New Network   1 Dec, 2008

When it comes to marketing a small business, one might argue that the most valuable resource for an...More>>

Article
Re-Charging Consumer Electronics   1 Dec, 2008

The forecast for retail does not have too many consumer electronics (CE) stores optimistic about...More>>

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Do We Have a Bidder? Google TV Ads Wants You   1 Dec, 2008

If there's a way to put it graphically, I'd say it's best described as Google ♥...More>>





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