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Response Magazine is the leading publication in direct response marketing.

Jacqueline's Journal   8 Apr, 2009


8th Annual Pan-Pacific Guide: Braving an Economic Monsoon   1 Apr, 2009

Experts in the markets of Asia, Australia and New Zealand agree that DR marketers interested in...More>>

IMS Vertical Category DRTV Cable Rankings   1 Apr, 2009

IMS Vertical Category DRTV Cable RankingsMore>>

Jordan Whitney's Program Rankings   1 Apr, 2009

Jordan Whitney's Program RankingsMore>>

Field Reports   1 Apr, 2009

Bolte Taylor Set to Kick Off Response Expo 2009 on May 19More>>

But Wait, There's More: Response ... On The Road   1 Apr, 2009

From catching sharks to snowboarding to cocktailing in various cities, late February and March was...More>>

Guest Opinion: Branding Is Dead   1 Apr, 2009

Over the years, many advertising practitioners have forgotten that the primary purpose of their...More>>

Retail Outlet: Retail Sales: It's All in the Numbers   1 Apr, 2009

Unless you've just won a big jackpot, like the rest of us you are no doubt finding it harder to...More>>

Support Services: Pay Heed to Payment Management and Prosper   1 Apr, 2009

We're all managing through the roughest U.S. economy in decades. Waning consumer spending has had a...More>>

Media Zone: Where Did All the Minutes Go?   1 Apr, 2009

At the end of 2008, with the economy in a freefall, we anticipated a media-buying bonanza in 2009....More>>

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