Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Web Could Be Bright Spot for Holiday Sales   28 Oct, 2009

NEW YORK – Online retailers are gearing up offers of better deals and customer service to try and...More>>

Almost Half of Cell Phone Users Open to Mobile Retail Alerts   28 Oct, 2009

NEW YORK – According to a 1020 Placecast and Harris Interactive survey, Americans are ready and...More>>

NBA Launches Multi-channel Campaign   28 Oct, 2009

NEW YORK – With its season tip-off last night, the National Basketball Association (NBA), in an...More>>

Scatter Market Tough on DRTV Spots   28 Oct, 2009

BATAVIA, Ohio – The tightening of the television scatter market is making it difficult for DRTV...More>>

Senators Propose Prescription Drug Advertising Tax   28 Oct, 2009

WASHINGTON – U.S. Senators Al Franken (D-Minn.), Sherrod Brown (D-Ohio) and Sheldon Whitehouse...More>>

Jacqueline's Journal   28 Oct, 2009

Jacqueline's JournalMore>>

Glimmer of Hope for Upturn in Media Spending Forecast   21 Oct, 2009

NEW YORK – Several retailers, including Google and Gap, have announced that their advertising and...More>>

Online Coupons to Rise in Holiday Season   21 Oct, 2009

NEW YORK – According to the Second Annual Benchmark Survey on Consumer Coupon Behavior, 45...More>>

Increase in Online Shopping This Holiday Season   21 Oct, 2009

PETALUMA, Calif. – Results from the 2009 Mindset of a Multi-Channel Shopper Survey report that 55...More>>

Direct Marketing Increases Share of Ad Spend   21 Oct, 2009

NEW YORK – Direct marketing spending makes up 54.3 percent of all total ad expenditures, up from...More>>

©2015 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals