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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

NBC Upfront Sales Finalized   12 Aug, 2009

NEW YORK - NBC Universal has nearly completed its upfront sales and expects total dollars committed...More>>

Proctor & Gamble Refocuses on Market Share   12 Aug, 2009

BATAVIA, Ohio - Proctor & Gamble Co. (P&G) missed its own and analysts' sales growth forecasts with...More>>

Baby Boomers Prefer Online TV   12 Aug, 2009

ROCKVILLE, Md. - A new survey by ChangeWave Research reveals that business professional ages 45 to...More>>

Thane Recalls Half-Million Steam Cleaners Due to Burn Risks   12 Aug, 2009

WASHINGTON - The Consumer Product Safety Commission (CPSC) is recalling about 580,000 H20 Mop Steam...More>>

Jacqueline's Journal   12 Aug, 2009


E-mail Marketing Spending Expands by Double Digits   5 Aug, 2009

NEW YORK - E-mail is the fastest growing direct marketing segment and its spending is forecasted to...More>>

HDTV in More Than Half of U.S. Homes   5 Aug, 2009

ALEXANDRIA, Va. - A recent report by the Cable Telecommunications Association for Marketing (CTAM)...More>>

CBS Customizes Super Bowl Ad Prices   5 Aug, 2009

NEW YORK - CBS is trying a new approach for selling ad time for Super Bowl XLIV, live from Miami,...More>>

Facebook's New Policy for App Ads   5 Aug, 2009

NEW YORK - Facebook released new guidelines for ads placed on its applications. Details were...More>>

TV Upfront Deals Wrapping Up   5 Aug, 2009

NEW YORK - The five major broadcast TV networks are in final negotiations with advertisers for...More>>

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