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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

Fall TV Premiere Failure Rates Rival Those of DRTV Projects   15 Jul, 2009

If you have been watching any summer television, you have undoubtedly seen teaser promos for new...More>>

Follow Response Now on Twitter   15 Jul, 2009

SANTA ANA, Calif. - The Response Magazine team is now Tweeting. We've all heard about how great...More>>

Interactive Marketing to Hit $55 Billion by 2014   15 Jul, 2009

CAMBRIDGE, Mass. - According to a recent forecast from Forrester Research, interactive marketing in...More>>

U.S. Advertising Economy to Drop 14.5 Percent   15 Jul, 2009

NEW YORK - Brain Wieser, the new global director of forecasting for Interpublic Group of Cos.'...More>>

Product Partners Sues Costco Over Counterfeit P90X   15 Jul, 2009

LOS ANGELES - Product Partners LLC, creators of the uber-successful Beachbody line of DRTV fitness...More>>

DRMA Marketer of the Year Reception Set Comes to Las Vegas' Moon on Sept. 14   15 Jul, 2009

SANTA ANA, Calif. - Response Magazine and The Direct Response Marketing Alliance (DRMA) will...More>>

Jacqueline's Journal   15 Jul, 2009


Epsilon's Q1 Results Show E-mail Remains Stable   8 Jul, 2009

DALLAS - First-quarter 2009 results in the U.S. E-mail Trends and Benchmark Results report released...More>>

Gastric-Band Maker Teams Up with YouTube   8 Jul, 2009

NEW YORK - Ethicon Endo-Surgery's Realize, an adjustable gastric band placed around the stomach...More>>

Sprint Wins Honors for Integrated Digital Campaign   8 Jul, 2009

OVERLAND PARK, Kan. - Sprint won one of the top advertising prizes last month at the 56th Cannes...More>>

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