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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


Article
But Wait, There's More: Response ... On The Road   1 Mar, 2009

Response ... On the RoadMore>>

Article
Legal Review: Getting Strict With Negative Option Marketing   1 Mar, 2009

Lured by online free trial offers for skin creams, make-up, weight-loss supplements and other...More>>

Article
Guest Opinion: The Full Truth About the Economy Is Too Complex for Headlines   1 Mar, 2009

In case you haven't heard, we're in a recession. And news outlets couldn't be happier.More>>

Article
Support Services: Are You Watching the Farm?   1 Mar, 2009

You've produced a winning spot, created supporting marketing collateral and assembled solid media...More>>

Article
Retail Outlet: Democratic Consumers: Voting With Dollars   1 Mar, 2009

Upon the inauguration of our new president, I thought it was a good time to remember that it is not...More>>

Article
Media Zone: For DRTV, the Economy Is Always Good   1 Mar, 2009

A friend of mine commented that in the DRTV spots he'd seen recently, product price points seemed...More>>

Article
Best Western Melds Old and New   1 Mar, 2009

Tammy Lucas, managing director of marketing programs for Phoenix-based Best Western Intl. is not...More>>

Article
Picture This   1 Mar, 2009

The Federal Communications Commission (FCC) was scheduled to flip the switch. Following nearly a...More>>

Article
Hanging Around the Home   1 Mar, 2009

The country is in a recession and all households are cutting back on travel and entertainment...More>>

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Buy.com Grows Up in a Hurry   1 Mar, 2009

Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>





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